Curator’s statement
In January of 2024, I did a site inspection of the colorful and quietly luxurious Ham Yard Hotel in London. I had the opportunity to tour several room categories to get a feel for all the property has to offer. I look forward to my next trip to London, where I would gladly stay at Ham Yard. I'd highly recommend this property to clients looking for a chic stay in the heart of London.
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Location
Ham Yard Hotel is located in the heart of SoHo, just steps from Mayfair. The property is surprisingly large, with 91 rooms and 24 residences, perfect for a short staycation, family vacation or a longer stay in London. The hotel is built around a tree-filled garden and brings an immediate sense of calm and reprieve from the bustling SoHo streets. When you step inside the light-filled lobby, you’re greeted by fresh flowers, colorful art and friendly front desk staff.
The Rooms
Quite spacious by London standards, the rooms are light and airy, yet still feel homey and cozy. Each room has a uniquely individual touch – the iconic headboards are different in every room, making you feel as though the room was designed specifically for you. There are 14 different room categories and suites to choose from, including interconnecting options – perfect for family or group travel.
Onsite Amenities
There is a spa, fitness center and even a bowling alley on premise. Additionally, there is a sprawling downstairs bar, as well as the full-service Ham Yard restaurant, with a light-filled courtyard, perfect for afternoon tea. Perhaps the most unique feature at Ham Yard Hotel (as well as all other Firmdale properties) is the Honesty Bar, where guests can pour themselves a drink and help themselves to an assortment of snacks, any time of day or night. Simply write your name, room number and what you took from the bar, and it will be added to your bill at checkout.
Ham Yard has several spaces throughout the property to relax, enjoy tea or coffee and regroup after a day of exploring the city. In addition to the library and a drawing room standard at all Firmdale hotels, Ham Yard also boasts a sprawling basement bar and a serene rooftop terrace that provides a whimsical retreat from the energetic city below.
Need to know
Ham Yard is the perfect setting for a London getaway or staycation. Whether on a family vacation, group trip or couples getaway, Ham Yard has room categories for all types of travelers. They even have connecting rooms to simplify travel with families and groups. Ham Yard certainly checks all of the boxes for clients looking for a chic and inspiring home base when exploring London. I highly recommend it to those looking for a luxury hotel with all of the creature comforts of home.
This trip report is part of our ongoing series on travel to London. In need of further inspiration? Check out Arden Scura’s guide, 3-Day Guide to London.
Travel Advisor
Falon Sweeney
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