Last modified: January 20, 2026
To see previous version click here.
Sections
- Introduction
- Changes to this Policy
- Children’s Personal Information
- Information We Collect About You and How We Collect It
- How Do We, Our Service Providers, and Third Parties Use Technologies?
- How We Use Your Information
- Disclosure of Your Information
- Data Retention
- Choices About How We Use and Disclose Your Information
- Data Security
- European Economic Area
- Additional Notices About Our Practices
Introduction
At Fora Travel, Inc. ("Company" or "We"), your privacy is important to us and so is being transparent about how we collect, use and disclose information about you and the choices you have about what you share with us.
This Privacy Policy describes what personal and sensitive personal information we collect, our purposes for using it, how we “sell” or “share” it and how to opt-out of this, andhow long we keep this information when you use the following “Company Services”:
- Our websites, like www.foratravel.com or any other sites or services hosted at the foratravel.com (our “Website”),
- Our email newsletters that you have subscribed to, and
- Anywhere we gather information from or about you and refer you to this Privacy Policy.
It does not apply to information collected by our subsidiaries, affiliates or third parties, or to products, services, websites or content that have their own privacy policies.
When you use the Company Services personal information about you will be collected and used in accordance with this Privacy Policy. If you do not agree to the practices described in this Privacy Policy, do not use the Company Services.
Fora Travel, Inc. is a United States Company subject to the laws of the United States. If you choose to use the Company Services, your personal information will be transferred to the United States and other jurisdictions where the third parties we work with process personal information.
Changes to this Policy
As our business develops, our Privacy Policy may change. You should check our Website frequently to see recent changes. You can see the date on which the latest version of this Privacy Notice was posted
Children’s Personal Information
Our Website is not intended for children, and children (under 18) are not eligible to use Company Services unsupervised. If you are under 18, you may use our Website and Company Services only with the involvement of a parent or guardian.
If we learn we have collected or received personal information from a child under 13 without verifiable parental consent, we will delete that information.
Information We Collect About You and How We Collect It
We collect information from and about users of the Company Services. We collect this information:
- Directly from you. For example, when you provide information to us through our Website, communicate with us, make a request or inquiry, register for or attend a Company event, or create an account or subscribe to the Company’s travel platform.
- Automatically. For example, we collect information automatically as you navigate through the Website, open emails or click on links in emails from us, and interact or communicate with us such as when you request customer support.
- From data we create or generate. For example, we may infer or generate information about your travel preferences or interests.
Information you provide directly. We collect personal information you provide to us. For example:
- Identifiers, such as names, usernames, email addresses, phone numbers, and addresses.
- Other personal information like: credit card numbers, financial account information, and other payment details (“payment information”); age, gender, marital status, and other demographic details (“demographic data”); and messages you send to us, reviews you provide, content you share with the Company Services, and feedback and survey responses you share (“review and content data”).
- Commercial information, such as about the Company Services that you use, and travel and other services you obtain from us.
- Internet and network activity, such as browsing history, search history, and information regarding your interaction with our Company Services.
- Sensitive Personal Information.
- Government ID. We may collect government-issued identifiers such as passport number.
- Contents of communications. We collect the contents of your mail, email, and text messages.
- Account access information. We may collect information such as a username or account number in combination with a password, security or access code, or other credential that allows access to accounts you create with our Company Services.
Information we collect automatically. When you use the Company Services, we collect some information automatically. For example:
- Identifiers. About your device. For example, when you visit our Website, our web servers automatically log your Internet Protocol (IP) address and information about your device, including device identifiers (such as MAC address); device type; and your device’s operating system, browser, and other software including type, version, language, settings, and configuration (“device information”). As further described in the “Cookies, Web Beacons, and Other Technologies” section below, our Website stores and retrieves identifiers about your device.
- Internet and network activity. We automatically log your activity on our Website, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, access times, and other details about your use of and actions with our Website.
Information we create or generate. We infer new information from other information we collect, including using automated means to generate information about your travel preferences or interests, or other characteristics, based on any of the categories of personal information we collect about you (“inferences”).
When you are asked to provide personal information, you may decline. If you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional.
We, our service providers, and third parties, use cookies, web beacons, and other technologies (collectively, “Technologies”) to collect personal information and other data, including identifiers, device information, commercial information, and Internet and network activity.
What Technologies are used? The Technologies we use include, but are not limited to:
- Cookies (or browser cookies). A cookie is a small file placed by a website and stored by your browser on your device. Cookies can help recognize that your browser has accessed our Website previously.
- Tracking Pixels or Web Beacons. Pages of our Website and certain emails you receive from us may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, tracking pixels, and single-pixel gifs). These may transmit information automatically, and may enable the setting and reading of cookies.
- Other Javascript tracking tools. We also use other third-party tools which automatically collect data when you visit our Website.
How Do We, Our Service Providers, and Third Parties Use Technologies?
We, our service providers, and third parties use Technologies on our Website to collect personal information. Personal information about your online activities may also be collected over time and across different websites or online services.
We and our service providers use personal information collected from Technologies for a variety of purposes, such as to store your preferences and settings, analyze how our Company Services perform, track your interaction with our Website, develop inferences, deliver and tailor interest-based advertising, combat fraud, and for other business and operational purposes. We and our service providers may also disclose the personal information we collect or infer with others to assist with these purposes.
Companies acting as third parties (“Third-Party Partners”) use personal information collected from Technologies for our purposes and other purposes. We work with these Third-Party Partners for a variety of purposes, including analytics, personalization, fraud, security, and targeted and interest-based advertising. These Third-Party Partners may use and combine this data across multiple sites for their own and third party purposes. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at www.google.com/policies/privacy/partners. Some of the data disclosures to these Third-Party Partners may be considered a “sale” or “sharing” (for targeted advertising) of personal information as defined under certain U.S. state laws. Please see the “Choices About How We Use and Disclose Your Information” and “Do Not Sell or Share My Personal Information” sections below for more details.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information, as described in this Privacy Policy and as otherwise disclosed to you.
Purposes of Use | Categories of Personal Data |
Product and service delivery.To provide and deliver the Company Services, including to present our Website and its contents to you, and to provide you with information, products, or services that you request from us. | Identifiers, payment information, demographic data, review and content data, commercial information, Internet and network activity, and inferences. Sensitive Personal Information: Government ID and account access information. |
Business operations. To operate our business, such as to process transactions and for billing, accounting, improving our internal operations (including for internal auditing, diagnostic, support and troubleshooting purposes), securing our systems, preventing and detecting fraud and abuse to protect the security of our customers and meeting our legal obligations. | Identifiers, payment information, demographic data, review and content data, commercial information, Internet and network activity, and inferences. |
Product improvement, development, and research. To improve and develop our products and services. | Identifiers, payment information, demographic data, review and content data, commercial information, Internet and network activity, and inferences. |
Personalization. To identify your preferences and personalize your experience with Fora. | Identifiers, demographic data, review and content data, commercial information, Internet and network activity, and inferences. |
Customer support.To provide support to you and respond to your requests (e.g., by phone, email, chat). | Identifiers, payment information, demographic data, review and content data, commercial information, Internet and network activity, and inferences. |
Communications.To send you information, including confirmations, billing information, technical notices, updates, security alerts, and support and administrative messages. | Identifiers, demographic data, review and content data, commercial information, Internet and network activity, and inferences. |
Marketing.To market new and existing products and services to you (see the “Choices About How We Use and Disclose Your Information” section of this Privacy Policy for information about how to change your preferences for promotional communications). | Identifiers, demographic data, review and content data, commercial information, Internet and network activity, and inferences. |
Advertising.To display advertising to you (see the “Cookies, Web Beacons, and Other Technologies” section of this Privacy Policy for information about personalized advertising and your advertising choices). | Identifiers, payment information, demographic data, review and content data, commercial information, Internet and network activity, and inferences. |
Disclosure of Your Information
We disclose your personal information with your consent or as necessary to complete your transactions or provide the products or services you have requested or authorized.
In addition, we may disclose the categories of personal information and sensitive personal information listed in the “Information We Collect About You and How We Collect It” section above to the service providers and third parties listed below for the following business purposes:
- Service providers. We provide personal information to vendors or agents working on our behalf for the purposes described in this Privacy Policy. We also let them collect personal information directly from you or via the use of Technologies.
- Payment processors or others. When you provide payment data, for example to make a purchase, we will disclose payment and transactional data to payment processors and other entities as necessary for payment processing, fraud prevention, analytics, or other types of financial services.
- Affiliates. We enable access to personal information across our subsidiaries, affiliates, and related companies, for example, where we share common data systems or where access helps us to provide our products and services and operate our business.
- Corporate transactions. We may disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.
- Legal and law enforcement. We will access, disclose, and preserve personal information when we believe doing so is necessary to comply with applicable law or respond to valid legal process, including from law enforcement, national security, or other government agencies.
- Security, safety, and protecting rights. We will disclose personal information if we believe it is necessary to: report a medical or other emergency; protect our customers and others; operate and maintain the security of our products and services; or protect our or third parties’ rights or property, including by enforcing our agreements, terms, and policies.
Personal information is also disclosed to Third-Party Partners as further described in the “Cookies, Web Beacons, and Other Technologies” section above.
Some of the data disclosures described in this section may be considered a “sale” or “sharing” (for targeted advertising) of personal information as defined under the laws of California and other U.S. states. Please see the “Choices About How We Use and Disclose Your Information” section below for more details.
We may provide links or references to services provided by third parties whose privacy practices differ from ours. If you visit or use those services, or provide personal information to any of those third parties, their privacy policies will apply to any data shared with or collected by them.
We may disclose de-identified or aggregated information where it is not prohibited by applicable law. We take commercially reasonable steps to maintain this information in a de-identified or aggregated form and to require recipients of it to do the same.
Data Retention
We retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, including to provide the services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate and lawful business purposes, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. How long we retain specific personal information varies depending on the purpose for its use, and we will delete your personal information in accordance with applicable law.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We provide you with options and choices for how we use personal information, as described further in this section. In some jurisdictions, these options and choices may be enforceable as rights under applicable law.
- Access, confirm processing, to know, portability, correction, and deletion. If you wish to access, confirm our processing of, know what, obtain a copy of (including for porting or transferring), correct inaccurate, or delete, personal information about you that we hold, you may do so by emailing privacy@foratravel.com.
- Promotional Offers from the Company. If you do not wish to have your email address used by the Company to promote our own or third parties' products or services, you can opt-out by clicking Unsubscribe at the bottom of any electronic communication you receive from us. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a booking enquiry, travel related transaction, or other business need to communicate relating to a transaction, product or service.
- Some laws define “sell” and “share” (for targeted advertising) very broadly, and some of our data disclosures described in this Privacy Policy may be considered a “sale” or “sharing” (for targeted advertising) under those definitions. In particular, Third-Party Partners may collect identifiers, payment information, demographic data, review and content data, commercial information, Internet and network activity, and inferences through our website and services (and we have allowed them to collect that information in the past twelve months), for targeted advertising and other purposes as further described in the “Cookies, Web Beacons, and Other Technologies” section above.
If you do not wish for us to “sell” personal information, or “share” personal information for targeted advertising purposes, you can make your request to opt-out by emailing privacy@foratravel.com and by following the instructions below for opting out of having personal information we collect from you used for targeted advertising. You should take both of these actions when making your request so that it can be honored both for personal information we collect about you, and for personal information that is collected automatically (such as via Technologies).
If you opt-out using these choices, we will take steps to stop disclosing personal information in ways that are considered a “sale” or “sharing” (for targeted advertising) for which opt-out rights are required under applicable law. However, we will continue to disclose personal information to service providers and others as allowed by applicable law. We do not knowingly sell or share (for targeted advertising) sensitive personal information or personal information of minors under 16 years of age.
- Targeted advertising. To opt-out from having personal information we collect from you in connection with our Website used for targeted advertising, you can use the:
- Cookie banner controls available through our Website to decline advertising-related Technologies on our Website; or
- Global Privacy Control (“GPC”) setting in a web browser or browser extension, which advertising-related Technologies on our website may honor. Web browsers and browser extensions that support the GPC setting may send a signal to the websites you visit indicating your choice to opt-out from “sales” of personal information and/or targeted advertising. When we detect such a signal, we will make reasonable efforts to respect your choices as communicated by the GPC signal where it is recognized by applicable law as a valid opt-out preference signal.
These options are specific to the device and browser you are using. If you access our Website from other devices or browsers, take these actions from those devices and browsers as well.
Some browsers include a "Do Not Track" (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Unlike the GPC signals described above, there is not a common understanding of how to interpret the DNT signal; therefore, our Website does not respond to browser DNT signals.
- Email web beacons. Your email service may have settings that allow you to prevent the automatic downloading of images, including web beacons, which may prevent us from automatically collecting personal information via web beacons in emails.
Except for the automated controls described above, if you send us a request to exercise your rights or these choices, to the extent permitted by applicable law, we may decline requests in certain cases. For example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or other rights of another person, would reveal a trade secret or other confidential information, or would interfere with a legal or business obligation that requires retention or use of the data. Further, we may decline a request where we are unable to authenticate you as the person to whom the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law. If you receive a response from us informing you that we have declined your request, in whole or in part, you may appeal that decision by submitting your appeal using the contact method described at the bottom of this Privacy Policy.
You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights where permitted by law. Before accepting such a request from an agent, where permitted by law, we may require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.
To provide, correct, or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. We will verify your request by asking you to send it from the email address associated with your account or requiring you to provide information necessary to verify your account.
You have a right to not be discriminated against for exercising your rights under applicable law, including where applicable, when making the requests noted above. We do not use or disclose sensitive personal information for purposes that require us to offer consumers a right to limit our uses or disclosures under California law.
Data Security
We have implemented commercially reasonable procedures designed to help secure your information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, no system is guaranteed to be 100% secure or free of error. We urge you to take precautions to protect your personal Information when making use of the Internet.
European Economic Area
The Company Services, including our Website, are not targeted towards any individual located in the European Economic Area ("EEA"). If you choose to use the Company Services, your personal information will be transferred to the United States and other jurisdictions where the third parties we work with process personal information.
Additional Notices About Our Practices
California’s “Shine the Light” law permits residents who have provided personal information to certain businesses to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. We do not disclose personal information to any third parties for their direct marketing purposes as defined by this law.
If you have any concerns or questions about privacy at Fora, please contact us at privacy@foratravel.com.