About Fora

Fora is the modern travel agency, powering a new generation of travel entrepreneurs. Our all-in-one platform provides advisors with the tools to grow their businesses and connects travelers to insider trip planning and VIP perks worldwide.

Founders

Fora Team - Henley Vazquez, Co-founder

Henley Vazquez

Co-founder

Fora Team - Evan Frank, Co-founder

Evan Frank

Co-founder

Fora Team - Jake Peters, Co-founder + Chief Product & Technology Officer

Jake Peters

Co-founder + Chief Product & Technology Officer

Industry leadership

Fora Team - Julie Noda, General Manager, Groups

Julie Noda

General Manager, Groups

Fora Team - Becca Bower, Head of Flights

Becca Bower

Head of Flights

Fora Team - Shelley Wise, Interim Head of Cruise

Shelley Wise

Interim Head of Cruise

Fora Team - Allie Bendit, General Manager, Tour Operations

Allie Bendit

General Manager, Tour Operations

Fora Team - Sofia Minvielle, Head of International

Sofia Minvielle

Head of International

Fora Team - Paul Tumpowsky, Chief Revenue Officer

Paul Tumpowsky

Chief Revenue Officer

Fora Team - Leslie Overton, Director, DMC and Advisor FAM Programming

Leslie Overton

Director, DMC and Advisor FAM Programming

Fora Team - Lori Kresse, Strategy Lead, Hotel Partnerhsips

Lori Kresse

Strategy Lead, Hotel Partnerhsips

Fora Head of Training Ross smiling in black shirt with arms crossed.

Ross Thomason

Head of Training & Development


The Fora equation

Fora was born from a simple revelation: while online travel agencies were charging 25%+ in distribution costs, independent travel advisors were delivering superior results at half the cost—with genuine passion, deep expertise, and authentic brand advocacy. We realized the $100 billion travel advisor industry was growing yet severely underserved, hampered by outdated systems, unfair commission structures, and brutal payment cycles that made innovation nearly impossible.

We set out to build something better: a modern, fully integrated platform that empowers travel entrepreneurs with the tools, technology, and fair compensation they deserve, while connecting travelers with trusted expertise and helping boutique travel providers thrive without crushing distribution costs.

Community of travel professionals

Fora Advisors are magnetic, open-minded, and curious about the world around them. They’re entrepreneurs and professionals with a distinct point of view, great taste, and savvy expertise that informs the travel experiences they create.

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Powerful partners

Fora's partners understand the value of a more connected travel community. They're hungry for data and insights, and appreciate our tech-savvy approach. They know this mindset will ensure they stay ahead of the curve in a competitive market. Fora's partners are excited to work hand-in-hand, continuing to enhance the traveler experience and evolve the future of our industry.

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Curator of exceptional experiences

Fora travelers crave authentic connections. They're not just booking trips, they’re seeking experiences. Our travelers know that using a Fora Advisor is about more than just logistics; it’s about making the most of their travel and feeling empowered to explore.

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