Partner with us

We believe in win-win partnerships—grounded in shared goals, values, and community. Let's build the future of travel, together.

Why work with us

We're reimagining the travel industry

As travel industry veterans, we knew there had to be a better way—for clients, for advisors, and for travel partners. So we built it: a platform that combines human expertise with technology at a scale the industry hasn't seen before. Today, Fora has over 15,000 active advisors globally and $2.5B in bookings.

Fora Reserve is a curated global network of preferred travel partners spanning every style of travel.

With 8,000+ relationships across hotels, cruises, destinations, and experiences, Fora Reserve helps advisors deliver the right fit for every traveler—from iconic luxury brands to independent boutique gems.

Get direct access to one of the most engaged advisor communities in the industry. Fora Advisors advocate for your brand and bring your best customers—at a better acquisition cost than other channels.

Fora advisors
Fora Reserve partners
Fora travel

Why Fora Reserve

We do things differently, on purpose. There are no annual fees to join our network, as we focus on growing the win-win ecosystem across advisors, travelers, and our supply partners. Our Fora Reserve program enables preferential access and custom engagement plans across the pillars.

Foundation

Everything you need to understand Fora's model, community, and how we work together—including Partner Townhalls, regular updates, and a dedicated Partner Relations manager for Fora Reserve partners.

Access

Build an always-on presence across the Fora platform—from your advisor-facing portal listing to booking instructions, rates, perks, and automated commission payments.

Connect

Reach advisors through digital training, webinars, flagship events like Live Forum, in-person professional development, partner-hosted experiences, and community chapter events across our global chapters.

Immerse

Create lasting advocates through immersive, high-touch experiences—multi-day FAMs, exclusive property retreats for 40–50 advisors, and custom programming built around your brand.

Grow

Track performance with regular data-driven account reviews, optimize deals and offers, and unlock awareness opportunities across the Fora platform—from digital to in-person activations.

Fora is the present and the future of our industry! With an incredible team eager to learn, connect and create memories for their customers around the globe. IHG Hotels & Resorts is proud to be part of their journey!

Mic Adilardi

Director of Global Luxury & Lifestyle Sales, IHG Hotels & Resorts

A better equation in travel

Engaged advisors. High-intent travelers. Better economics.

Fora

Advisors

An active community that leverages our platform to bring you the right clients.

Travelers

High-intent clients who book through advisors because they want the best.

Partners

Direct access to the most engaged advisor community in travel, at a lower cost.

Contact the Travel Partners team

Reach out with questions, content, or deals—a member of our team will be in touch promptly.