"Why should I book with Fora when I could just book through my credit card?"
This is a common question we get, along with "Aren't the hotel perks the same? What about those bonus points? Why is booking with Fora better?"
Here’s why booking with Fora is the best, most intuitive way to travel. Get ready for a smoother booking process and more personalized travel experience.
Fora’s tech-powered platform helps our advisors see everything
Fora Advisors are master curators. They save you time and energy by weeding through the noise and generic top-10 lists, so they can curate a trip specifically for you. And Fora's tech-powered platform makes this possible.
Our platform gives advisors instant visibility into every available rate and promotion across 170,000+ hotels and travel partners. This transparency means clients get both expert curation and guaranteed best value. Unlike credit card services with limited visibility into available options, Fora Advisors see everything — rates, perks, special offers — ensuring you never miss out on better value or experiences. From boutique gems in the Yucatán to yacht charters, grande dames on Lake Como to preferred travel insurance partners, our advisors have the world at their fingertips via our platform. As a result, they make more personalized, informed decisions to plan and book your perfect trip.
"I was planning a client's bachelor party in Chicago," Fora Advisor Daniel Goldstein said. "They wanted a hotel with a pool, a suite and a specific neighborhood. They started with their credit card's travel service and got nowhere. I found a property that ticked all the boxes."
In other words, thanks to our platform, Fora Advisors can find the perfect hotel (or cruise, or yacht, or tour) at the best value — and quickly. With credit card travel services, you'll wait on hold to speak with a different call-center agent each time. Fora Advisors aren't adding another layer to the process — they're streamlining it.
Fora Advisors give you more personalized service
Fora Advisors come from a variety of professional backgrounds. They understand client interaction, efficiency and service standards, and their experience both in and beyond travel allows them to bring a wide perspective to the trip-planning process.
Our advisors’ vested interest in their work is reflected in the time and energy they put into creating the best trips. They support you every step of the way, from the brainstorming phase to after you return. If there’s an issue at the hotel, they’re on it. If something happens with your flight, they’re on that, too. Our advisors give you the 1:1, personalized support you deserve, something credit card companies can’t offer.
"I'm always texting with my clients during their trip," Daniel said. "I tell them: If they need anything, call me, beep me, if you wanna reach me."
This level of attention and personalization is especially valuable if you’re interested in a multi-stop trip, one that requires logistical planning (like a safari) or on-the-ground resources (like tours and transfers). Fora Advisors bring a level of convenience and peace of mind you won't get via a credit card company. And our comprehensive training and certification programs ensure they’re up to date and in the know, so they can deliver the best service regardless of where you’re going.
Fora Advisors are well connected
Fora’s network provides a personalized approach to travel that goes beyond what any credit card company can offer. Our advisors tap into the entire Fora community, adding insider tips and recommendations that are tailored to their clients to make trips unforgettable.
Fora’s robust travel network also includes our on-the-ground partners — hotels, tour operators, cruise lines, safari companies and more. We know the travel industry is all about relationships, and our team has built meaningful relationships with these partners.
Fora is part of every preferred partner program. These selective, invitation-only programs are developed and cultivated by hotels to reward agencies that deliver consistent, high-quality clientele at significant volume. Clients from Fora are more loyal than any other booking channel. You reap the benefits — VIP treatment and enhanced perks — of these established partnerships.
Credit cards can often offer perks, but when you book with Fora, you get all the same perks (if not more) and are prioritized for room upgrades. Fora Advisor Amy Haefeli shared that her clients booked with a credit card company three times but never received an upgrade. Since then, she’s booked them two hotel stays through Fora.
“They got upgraded both times," she said.
Smaller, independent hotels often don’t have the budget for brand-level preferred partnerships. To address this gap, we created our own program called Fora Reserve. Properties accepted into Fora Reserve offer our travelers amenities and perks you won’t find anywhere else. The program increases visibility for our partners, and makes the overall experience better for our travelers.
How to use your credit card points for travel
Fora Advisor Gaya Vinay
We carry various cards ourselves and love their benefits. Our recommendation? Transfer your credit card points to airline partners and use them for premium cabin flights. Your Fora Advisor will help maximize these points as part of your overall travel strategy. They’ll do all the legwork and unlock a smoother, more personalized and VIP experience.