What is The Place Firenze?
This recently redesigned boutique hotel is a luxury home-away-from-home in the heart of Florence. From its friendly check-in procedures and cozy lounges to its four floors of rooms and suites, The Place is designed to make travelers feel like they're in the comfortable home of an art-collecting friend. And in a way, they are — keep an eye out for custom pieces from the Place of Wonders, a the hotel's foundation dedicated to preserving Italian craftsmanship.
Why Book The Place Firenze with Fora
BESPOKE
PLANNING
Itinerary design to level up your vacation.
BESPOKE
PLANNING
Itinerary design to level up your vacation.
VIP
STATUS
Upgrades and amenities along the way.
VIP
STATUS
Upgrades and amenities along the way.
1:1
SUPPORT
From start to finish, we got you.
1:1
SUPPORT
From start to finish, we got you.The Place Firenze Benefits
$100 food / beverage credit.
Breakfast daily.
Welcome amenities.
Access to Florence Fitness Gym.
An upgrade & extended check-in/out whenever possible.
The Place Firenze FAQs
The Place Firenze is located on Florence's Renaissance-era Piazza Santa Maria Novella, with views of its namesake basilica. Plus, it's only a few minutes' walk from the train station. Other top Florence sights, like the Duomo and Ponte Vecchio, are also within walking distance.
The 20 rooms and suites at The Place Firenze are composed of seven room types, with an average of only five rooms per floor. The Duomo Rooftop Loft, Panoramic Loft and Junior Suite occupy the top floor and, together with the Santa Maria Novella Master Suites, offer the best views of the Piazza Santa Maria Novella. Executive suites, deluxe rooms and superior rooms are also available, offering views of the internal courtyard.
The Kitchen & Bar is the main dining venue — which features both an indoor space and an outdoor terrace with piazza views — and is open all day. The rooftop bar Alcove also provides stunning views of the Duomo. For special occasions, additional spaces like the Glassyard can be reserved. Or consider, the four-course flambé dinner, an experience prepared in front of guests.