Curator’s statement
Seoul, the vibrant capital of South Korea, is where ancient traditions meet modern innovation. I'm fascinated by this incredible city and am here to share my insider secrets with you! From the majestic Gyeongbokgung Palace to the trendy boutiques of Seongsu-Dong and from spicy street food to high-end k-beauty treatments, Seoul has something for every kind of traveler. As your travel insider, I'll take you on a journey through the best of Seoul, exploring its hidden gems, cultural landmarks and unforgettable experiences. Get ready for an adventure of a lifetime and let's dive into the ultimate destination for foodies, fashionistas and adventure-seekers alike!
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Where to stay in Seoul
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Things to do in Seoul
Sightseeing:
Gyeongbokgung Palace: A majestic royal residence
Dongdaemun Design Plaza (DDP): A futuristic hub of creativity, designed by Zaha Hadid
Bukchon Hanok Village: A charming traditional Hanok neighborhood with tea houses, museums and artisan shops
Starfield Library: A modern bibliophile's paradise. It is fascinating to walk into this massive library with high ceilings and endless number of shelves filled with Korean books!
Traditional markets: Gwangjang Market, Tongin Market and Noryangjin Fish Market, offering a taste of local culture
Seoullo Walkway: An elevated pedestrian walkway in downtown Seoul. Very Instagrammable!
Museums:
Museum Hanmi -The Photography Museum of Seoul
Insa Central Museum
Leeum Samsung Museum of Art - Traditional and contemporary art
Ihwa Mural Village
LG Art Center (Tadao Ando Building)
JCC Art Center (Tadao Ando Building)
Shows and experiences:
The Painters Show: Immerse yourself in a revolutionary art experience, where vibrant live illustrations blend with state-of-the-art media art. A troupe of four to eight charismatic performers, reinterpret iconic masterpieces like Michelangelo's Creation of Heaven, Van Gogh's Self-Portrait and Klimt's The Kiss through breathtaking choreography and dynamic live drawings, redefining the boundaries of art and performance.
Nanta Show: Get ready for a recipe of laughter and fun at Seoul's most popular and enduring theater show! This kitchen-themed extravaganza serves up a delicious mix of traditional folk performances and modern skits, expertly cooked up by a talented cast of performers who will have you giggling and grinning from ear to ear.
Hanbok experience: Don a stunning, intricately designed Hanbok and be transported to a bygone era of grandeur and grace. Take part in a timeless tea ceremony, learn ancient etiquette or simply stroll through picturesque gardens, exuding the poise and refinement of a true Korean aristocrat.
K-pop dance class: Groove like a Korean pop star in a high-energy dance class that's packed with addictive choreography, infectious beats and plenty of sass — think synchronized moves, flashy footwork and a whole lot of fun!
Day trips
Museum San: Museum San is a tranquil oasis in Seoul, showcasing a stunning collection of contemporary art (including works by James Turrell), sculpture gardens and architecture (by Tadao Ando), all nestled within a breathtaking natural landscape.
Nami Island: More than just a Korean drama hotspot, this destination offers a mix of art, culture and natural wonders.
The Demilitarized Zone (DMZ): Explore the tense yet fascinating border between North and South Korea, just a stone's throw from Seoul. Plan ahead, as tours to this unique and fascinating destination sell out quickly.
Heyri Art Village: Get ready to be awestruck by the sheer number of museums and galleries waiting to be explored. You could easily spend a weekend (or two!) soaking up the masterpieces and exhibits on display.
Anyang Art Park: Unwind in the stunning Anyang Art Park, where art and nature entwine. Explore the picturesque grounds, indulge in delicious eats and embark on an easy, toddler-friendly walk to uncover the park's hidden gems — a series of playful art installations waiting to be discovered.
Pocheon: Escape to Pocheon, a scenic haven northeast of Seoul, where wooden giants stand guard over forests, bridges and lakes. For the most immersive experience, consider renting a car for a day to uncover the area's best-kept secrets - hidden wonders that lie off the beaten path, waiting to be explored.
Places to eat & drink in Seoul
Restaurants:
Mishmash: Indulge in a flavorful adventure at Mishmash, Seoul's trendy hotspot where contemporary Korean dining meets artistic flair in a traditional Hanok. Advance reservations are a must!
Kyochon Pilbang (KFC Speakeasy!): Unlock a masterpiece of flavors by tugging on a giant paint brush, revealing a space where art meets cuisine. A gallery of paint brushes greets you, representing the chef's precision and care. The artistic theme unfolds with a minimalist chic design, DJ booth and bar, diverging from Kyochon's classic style. To add to the creativity, meals arrive with plastic finger gloves and a personal paint brush for saucing wings with a choice of flavors. Alongside Kyochon's classic menu, premium options are also available, elevating the experience. This is a must!
Maple Tree House: A charming, rustic-chic cafe in Samcheong-dong, offering a serene escape amid lush greenery and a picturesque maple tree, perfect for a relaxing lunch, coffee or tea break. The Korean barbecue, along with the bibimbap is delicious!
Woo Tender: High-end spot for Korean barbecue with tender cuts of meats and a killer Beef Katsu Sando! Oh, and did I mention the beef tartare with uni? Yum!
Kuk Bin Gwan: Imagine a Korean barbecue setup in a traditional Hanok, with some incredible food!
Gwanghwamun Mong-ro: Downtown gastropub known for its rice paper-wrapped chicken. They only have limited quantities, so get there early!
Mok Myeok San Bang: Hanok restaurant serving amazing bibimbap (in case you didn’t figure it out by now, I am very partial to restaurants and cafes in Hanoks — it's just such a beautiful and unique setting).
Dooreyoo: Fine dining temple cuisine in Bukchon Hanok Village.
Jungsik: A two Michelin-starred restaurant serving creative Korean cuisine.
Coffee shops:
Fritz Coffee Company: Indulge in expertly crafted coffee and handmade pastries.
Onion Cafe Anguk: Beautiful hanok cafe with a huge selection of pastries. You will have to stand in line unless you get there really early, but the lines move quickly.
Onion Cafe Seongsu-dong: Former metal workshop repurposed into an industrial cafe with a huge selection of pastries.
Mail Room: A vintage-style mail room turned espresso bar with a twist! What appears to be a simple standing bar at first glance reveals a secret world behind a movable wall and cleverly disguised mailboxes. Explore three floors of surprises, including a second set of mailboxes that double as a coffee ordering system — it's a fun and quirky adventure to get your caffeine fix!
Tiger Sugar: Chain bubble tea shop.
Deus Ex Machina: Beautiful hanok cafe in Insadong. Also has a Deus Ex Machina merchandise shop at the entrance.
HBC McCoys: Old-school jazz vibes at this charming cafe in Seongsu-Dong.
Manufact Coffee Roasters: Known for its cold brew, this coffee shop also boasts beautiful views.
Anthracite Coffee — Open late, this coffee shop is known for its single-origin pour-overs.
Bars:
Zest: A “fine-drinking” cocktail bar with a zero-waste policy. Very popular with expats in Seoul.
Rooftop Bar at Hotel Cappucino: Located on the 17th floor of Hotel Cappuccino, expect stunning vistas of the historic Nonhyeon-dong neighborhood and the glittering Seoul skyline. Rooftop Bar is one of the first Gintoneria serving up an impressive selection of Gins from around the world.
Le Chamber: A Gatsby-esque speakeasy with live performances.
Bar Musk: A must for serious whisky lovers!
Charles H: A speakeasy at the Four Seasons — not to be missed.
Alice Cheongdam: A secretive speakeasy hidden behind a flower shop, serves inventive, theatrical cocktails and unexpected bites in an intimate, whimsical setting inspired by Lewis Carroll's classic tale.
Bar Tea Scent: For tea-inspired cocktails.
Cobbler: A pioneering cocktail bar owned by Robin Yoo, occupies a stunningly renovated traditional Korean Hanok, showcasing Yoo's passion for mixology and preservation.
Traffic: For a dose of vintage vinyl sounds, this is your place!
Need to know
Apps to download:
Naver Map: You will quickly find out that Google Maps does not work well in Seoul. This is the Korean version of Google Maps and available in English.
Kakao Taxi: To call a taxi
Catch Table: For restaurant reservations
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Travel Advisor
Kavita Rana Shah
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This guide is part of our ongoing series on travel to Seoul. For more travel tips, check out Fora Advisor Rachel Havens’s guide, Seoul's Ultimate K-Beauty Experience: A Guide to Glowing Skin and More.