The best hotels tell a story; the best of the best know which partnerships will bring that story to life. 2025 is the year of collaborations, as hotels partner with luxury brands and notable names to curate one-of-a-kind experiences.
“Sometimes you just want to live in a brand on vacation,” Fora’s co-founder Henley Vazquez said. Well, now you can.
Image courtesy of Amanyara
If any individual constituted a brand, it’s Djokovic. Aman recently named the tennis star as its first Global Wellness Advisor. We interviewed Aman’s Global Head of Spa Operations, Lillian Cheam, to learn more about the partnership, and what sets Aman’s wellness offerings apart.
This dual-country collaboration will kick off with an invitation-only event at Pebble Bar in NYC, where guests will drink Jamaican-inspired cocktails crafted by Round Hill’s team. The bar, located in a 132-year-old townhouse near Rockefeller Center, is a favorite among Saturday Night Live cast members, who lovingly refer to it as “Studio 1-H.” In the summer, locations will flip: Pebble Bar's head bartender Tim Sweeney will set up shop at Round Hill in Montego Bay to showcase his cocktail expertise.
“Each is a destination in its own right,” Round Hill's team told us, adding how the hotel and bar "share a similar guest profile: well-heeled, in-the-know individuals who enjoy the finer things in life. They embody a work hard, play harder attitude, jetsetting between the world’s greatest city and the Caribbean’s most beautiful island.”
Image courtesy of Pebble Bar
Images courtesy of Pebble Bar
The Mercer is discreet and effortlessly cool. They enlisted Barbara Sturm to design a 60-minute facial exclusively for hotel guests. The treatment includes red-light therapy, a scalp massage and Dr. Sturm’s glow-inducing skincare products.
The Mercer is discreet and effortlessly cool. They enlisted Barbara Sturm to design a 60-minute facial exclusively for hotel guests. The treatment includes red-light therapy, a scalp massage and Dr. Sturm’s glow-inducing skincare products.
The ever-stylish Positano hotspot, Le Sirenuse, has collaborated with the stylishly understated Italian leisure brand Comme Si to launch a limited-edition loungewear collection. Expect bright colors, impeccable craftsmanship and the softest materials.
The ever-stylish Positano hotspot, Le Sirenuse, has collaborated with the stylishly understated Italian leisure brand Comme Si to launch a limited-edition loungewear collection. Expect bright colors, impeccable craftsmanship and the softest materials.
Barrière Fouquet’s epitomizes whimsical French chic. The hotel brand is officially a majority owner of Loulou, an equally chic French restaurant group. The first manifestation of the collaboration will be in Loulou Courchevel, at Hôtel Barrière Les Neiges.
Barrière Fouquet’s epitomizes whimsical French chic. The hotel brand is officially a majority owner of Loulou, an equally chic French restaurant group. The first manifestation of the collaboration will be in Loulou Courchevel, at Hôtel Barrière Les Neiges.
Belmond and Dior were meant for each other. You’ll already find a Dior Spa aboard the LVMH-owned brand’s Eastern & Oriental Express and Royal Scotsman trains. The French beauty house will soon open one of its wellness havens at Splendido, in Portofino.
Belmond and Dior were meant for each other. You’ll already find a Dior Spa aboard the LVMH-owned brand’s Eastern & Oriental Express and Royal Scotsman trains. The French beauty house will soon open one of its wellness havens at Splendido, in Portofino.
Images courtesy of Diana Barlett for Comme Si x Le Sirenuse and Belmond's Eastern & Oriental Express
Get these collaborations, pop-ups and events on your radar.
Join Bishop's Lodge, Auberge Resorts Collection, for six evenings of storytelling and performances by chart-topping songwriters.
Big names in the food-and-beverage space are setting up shop at some of the world's best hotels. Even more reason to book a room (and a table).
The Carlyle's iconic Upper East Side glamour translates beautifully to fashion and scent. It's the literal embodiment of elegance.
Join Bishop's Lodge, Auberge Resorts Collection, for six evenings of storytelling and performances by chart-topping songwriters.
Images courtesy of The Mercer and Sporty & Rich x The Carlyle, A Rosewood Hotel
