Nicole Stratman

What is the purpose of travel for you? Personally, I believe travel can (and should) be a force for positive change. Travel has the power to build awareness, empathy, and a deeper global connection that transcends our personal lives. Travel should be transformational vs mere “experience collecting”. I live for the moments that make you feel small and truly awe-struck. Those moments that open doors to a new world perspective and inspire us to do something with it. Or as Tolkien phrased it, “All we have to decide is what to do with the time that is given us.”

This "sliding door" experience has translated into 9 years of leading small group tours of 1000+ international travelers with various brands (budget to luxury) throughout North America, emphasizing national parks and hidden gems. Guiding also afforded me the time to slow travel and live abroad during my off seasons. Coming full circle, it has led me to specialize in planning custom itineraries that prioritize the "good kind of travel". Curious to learn more about what I mean? Check out "Nicole's Guide to Meaningful Travel" below.

A few thoughts to help you consider what it would be like to collaborate on a trip with me…

Are you open to exploring your “Why” behind travel? I will help you verbalize your intentions, make space for personal reflection, and build in time for serendipity.

Would you like to more deeply learn about, authentically connect with, and actively help the cultures you visit? I love the research, sharing personalized resources, and encouraging outlets for genuine interactions.

Are you open to saying “Yes!” to unknown regions and new adventures that push your comfort zone further? I’m here to help you challenge yourself.

Would you like to drop expectations and pre-conceived notions, perhaps try out a “digital detox”, and remain fully open and engaged during your time away? I’ve got some ideas for you to try.

Do you strive to stay in accommodation that meets all the sustainability criteria and support local activity suppliers that have you and the environment’s best interests at their core? I will only work with providers I’ve vetted for the highest standards.

Would you be interested in returning home with customized, tangible ideas to live more sustainably and meaningfully? These are thoughts that shape how I travel and why I’d love to collaborate to plan unforgettable experiences with you!