Fora Spotlight: Soho Grand Hotel New York City

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The Modern Travel Agency

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    Spacious suite with rustic, trendy decor and hardwood floors

    Image courtesy of Soho Grand Hotel

    Soho Grand in New York City has a refined yet trendy vibe, and excellent access to SoHo’s best shopping, dining and cultural attractions.

    “Soho Grand is everything you would want and expect from the trendy downtown neighborhood it’s named after,” Fora Advisor Angela Marini said. “It’s sexy and chic, and the lobby lounge and bars fill nightly with locals and tourists alike to jam to vinyl hits from then and now.”

    Read for an overview of the room options, dining choices and amenities at Soho Grand (officially, Soho Grand Hotel New York City). Then, connect with a Fora Advisor to book your stay. They’ll help you find the room or suite that best fits your travel style and budget while unlocking complimentary extras. 

    Fora Perks at Soho Grand Hotel:

    • $50 food / beverage credit, breakfast daily, waived amenity fee, upgrade & extended check-in/out whenever possible.

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    Why stay at Soho Grand Hotel?

    Soho Grand isn’t just one of the trendiest hotels in SoHo, it ranks among the best hotels in NYC. Sophistication and grandeur meld with a rockstar spirit, forging a vibe that’s young but classy.

    “Soho Grand Hotel is warm and inviting to all,” Fora Advisor Syd Wolchok said, and described the hotel’s style as “Gilded Age meets modern luxury.”

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    Fora Advisor Rachel Gutner Silverstein also loved the property after staying onsite for a wedding. The property’s location in SoHo, and its club and bar scene, were highlights for Rachel. She underscored the hotel’s youthful appeal, noting it would be perfect for a bachelor or bachelorette party.

    Accommodations at Soho Grand New York

    Plush bedding, a great view, and industrial decor in a room

    Image courtesy of Soho Grand Hotel

    Accommodations at Soho Grand Hotel are stylish, spacious and comfortable — with high-end, in-room amenities to boot.

    “The rooms have all the small touches you look for in a hotel, like in-room coffee machines with China cups — no paper or plastic cups here,” Fora Advisor Angela Marini shared. “The beds are comfy, and the TVs are huge. It now and always will be my favorite hotel in NYC.”

    Rooms & suites

    Choose between cozy guestrooms and extra-spacious suites, some of which come with private terraces. Even entry-tier rooms are outfitted with custom furnishings, rich textures and large windows that offer views of the city or Soho Grand's courtyard. One- and two-bedroom suites provide separate living areas and enhanced amenities (like a personal wet bar and the ability to connect bedrooms). Some feature private terraces. There are also two options for travelers in need of accessible accommodations.

    A Fora Advisor can help you decide which room best suits your travel needs. (And they will also unlock complimentary room upgrades whenever the hotel’s able to accommodate the request.) Simply reach out.

    Optional in-room amenities

    Soho Grand doesn’t skimp on nice touches in its rooms. Guests can request all sorts of extras, like a Nespresso machine, iPads or MacBooks, a Martin guitar, a Nintendo Switch… even more practical amenities like extra lighting. 

    Dining at Soho Grand New York

    Modern saloon-esque whiskey bar with a mix of rustic and contemporary decor

    Image courtesy of Soho Grand Hotel

    Soho Grand features a great mix of dining and hangout options. Gilligan’s boasts an upscale-casual atmosphere along with fresh seafood and ingredients from Long Island. (Fora Advisor Syd Wolchok recommends their famous frozen watermelon margarita.) Soho Diner is an elevated take on classic American diners; it’s the most family friendly of the bunch. Grand Bar & Salon is a popping lobby bar operated by seasoned mixologists. Hotel guests and Soho locals gather here every night. And the Art Deco-themed Club Room harkens back to 70s New York. Enjoy a mix of Uptown class, late-night edge and swanky tunes (there’s a dance floor under a disco ball, too).

    In-room dining is also an option. Or, as Fora Advisor Rachel Gutner Silverstein noted, SoHo is teeming with incredible restaurants catering to all tastes.

    Amenities & hotel services at Soho Grand New York

    Chic terrace with plenty of outdoor seating, skyline views and lots of potted plants

    Image courtesy of Soho Grand Hotel

    Expect excellent service and upscale amenities at Soho Grand New York. This includes noteworthy concierge services, a small dog park and garden, an up-to-date fitness center and a complimentary bike rental program. Guests can also request dry-cleaning and shoe-shining services.

    Soho Grand also has dedicated children’s amenities (mostly geared toward infants and toddlers): childproofing for rooms, optional cribs, reservable strollers and other essentials.

    Book your stay at Soho Grand Hotel New York with a Fora Advisor

    Soho Grand Hotel brings forth the best of Manhattan’s SoHo neighborhood with stylish rooms, a classy but fun vibe and a solid location. Connect with a Fora Advisor to elevate your stay and take the hassle out of the booking process. They’ll matchmake you to a room that suits your preferences and budget, and unlock complimentary VIP perks like food and drink credit, extended check-in/out times and more. Plus, if you also want help planning your trip beyond your stay at the hotel, your advisor can hook you up with expert itinerary suggestions and travel tips.

    Soho Grand Hotel & related New York travel FAQs

    Chic, outdoor common area with dozens of potted plants and a large awning for shade

    Image courtesy of Soho Grand Hotel

    We’ve rounded up a few answers to common questions Fora Advisors are asked about Soho Grand and New York City. 

    What makes SoHo a good place to stay in New York City? How does Soho Grand Hotel’s location stack up?

    SoHo is a fantastic base for a trip to New York City. The neighborhood is a microcosm of hip culture, shopping and dining, with a unique and stylish atmosphere. Numerous art galleries, high-end boutiques and trendy restaurants celebrate what’s new, while cobblestone streets and cast-iron architecture ground the neighborhood in history. 

    Soho Grand Hotel’s central location provides easy access to other popular areas of Manhattan without sacrificing the neighborhood feel of SoHo.

    Related article: Destination Debrief: New York City 

    What’s the best way to get to the hotel? How far is it from New York’s major airports?

    Lounger on a terrace with Manhattan skyline in the background

    Image courtesy of Soho Grand Hotel

    Soho Grand Hotel is only a short walk from several subway stations, including the nearest on Canal Street (around two minutes away on foot) — which puts most of New York City within reach.

    The hotel is around 45 to 60 minutes from John F. Kennedy International Airport (JFK) and closer to 30–45 minutes from LaGuardia Airport by car. However, traffic is highly unpredictable in New York City — allow for ample extra transportation time.

    A Fora Advisor can also arrange ground transportation if you prefer.

    Is Soho Grand Hotel a good choice for families? Is it pet friendly?

    Soho Grand is a good choice for families, and one of best pet-friendly hotels anywhere. The property doesn’t explicitly cater to families or children, but it does offer plenty of family-friendly amenities (childproofing; cribs, strollers and other baby gear…).

    How much does it cost to stay at Soho Grand Hotel in New York? Does the hotel ever have special offers?

    Fora’s average daily rate at Soho Grand New York is $504. When you book your stay with a Fora Advisor, they’ll always check for the best available rates and if the hotel is running any special offers.

    How far in advance should you book this hotel (or any hotel in Manhattan)?

    Classy vintage decor, a coffee bar and hardwood floors denote a common space at Soho Grand Hotel

    Image courtesy of Soho Grand Hotel

    We recommend booking your stay at Soho Grand Hotel at least six to nine months out if you’re visiting during peak travel seasons (the holidays, summer, special events). New York City is a top travel destination, and popular hotels like Soho Grand fill up quickly. Booking early not only ensures you secure your preferred room type but also allows you to take advantage of potential early booking discounts. 

    For last-minute trips, it may still be possible to find availability, but you will likely face fewer options and higher rates.

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