Image courtesy of Royal Champagne Hotel & Spa
France has had quite the year. It hosted the Olympics, was summer’s *it* destination and débuted the coveted Michelin Key. Following this year’s DUCO France, an élite annual travel summit held in Paris, our advisors are eager to share their inside accounts of rising trends and under-the-radar properties. There’s so much more to the country than top-10 hits, and Fora Advisors can unlock its secrets for you. Here’s where to go next. When you’re ready, connect with one of the featured advisors for expert planning for the trip of a lifetime.
Small hotels, lots of personality
Image courtesy of Villa La Coste
Big hotel names will never go out of style, but travelers are increasingly seeking more intimate, boutique, and personality-driven getaways. France is the perfect place to fan the flames of this travel trend.
“There is something special about finding that hidden gem, and very small localized hotel groups are a great way to do that,” Fora Advisor Celine Raymond said.
She cited a few favorites. Go for Beaumier hotels for boutique properties “full of charm” in Provence, the French Riviera and the Alps. Leitmotiv is perfect for hotels located in local neighborhoods; their properties are for travelers “who have been somewhere a million times before and want to truly experience it like a local.” Finally, opt for something from Paris Society’s collection for the trendiest hotels — and restaurants — in France. Natalie Stegman said the company can help Fora Advisors get those "hard-to-snag reservations" for clients at the hottest clubs, event spaces and restaurants — like Loulou, for instance.
“There is a growing interest in authenticity and the celebration of heritage in design and experiences,” Fora Advisor Emmanuel Perez added, noting how properties throughout the country venter their storytelling on “the revival of historical buildings, preserving cultural significance and incorporating local craftsmanship into interiors and the experiences they offer — tying this to their local heritage and surroundings.”
In keeping with the small size, big personality theme, Celine said that maximalism is back and better than ever: “So many properties are leaving the 50 shades of beige behind and embracing colors, patterns and fun,” she said. “Great news for design-inclined clients who want a property with lots of personality.”
Even better hotels are (finally) "realizing the need to have options for clients arriving early in the morning," Fora Advisor Pamela Murphy said, with "more rooms being allocated to relaxing before check-in."
Unique experiences, from shopping to cognac making
Image courtesy of Domaine des Étangs
Fora Advisors book more than hotels. Exclusive experiences are popping up on many advisor-curated itineraries, courtesy of some stellar on-the-ground partners who know how to turn a great trip into an extraordinary one. Fora Advisors Daryn Schwartz and Natalie mentioned Samarataine, a luxury department store just off the Seine, which offers Fora travelers a complimentary shopping session with a stylist.
“You simply provide sizing and preferences and they will have options waiting for you in one of their four luxury apartments,” Daryn said. “You can also arrange Champagne, food, cognac tastings for the husband, hair, makeup and more!”
Celine called it “the ultimate shopping experience Vivian Ward should have gotten in Pretty Woman.” Celine also mentioned 1889 Experiences, another Fora partner that delivers the ultimate VIP treatment.
“Whether it be shutting down a museum, having exclusive access to fashion houses' archives or visiting the cathedral of Reims with a stained-glass expert, 1889 Experiences truly has the best access,” she said.
And then hotels themselves are also stepping up their game. Villa La Coste, in Provence, offers guests private art tours of their extensive collection, which includes works from the likes of Picasso, Matisse and Serra, Celine added. She added that Auberge’s Domaine des Etangs, in Cognac, has collaborated with premium cognac brand Martell. Someone from the cognac team comes to the property, leads a tasting and helps you blend your own bottle to take home with you.
Unique experiences extend to nature, too. Fora Advisor Nancy Deane cited the increasing popularity of regions like Normandy, which, "with its stunning coastline, rich history and renowned beaches," she said, "is drawing visitors for its mix of natural beauty and cultural landmarks, from the D-Day beaches to the picturesque town of Honfleur."
On France's southwestern shores, you'll find the Grande Dune du Pilat, Europe's tallest sand dune. Comer here to relax and take in the views, paraglide, hike and dune surf. Nancy called the over-300-foot-tall dune "one of France's most awe-inspiring natural landmarks." It's not to be missed.
Fora Perks at Villa La Coste:
$100 food / beverage credit, breakfast daily, an upgrade and extended check-in/out whenever possible.
Fora Perks at Domaine des Etangs:
$100 hotel / resort credit, $60 daily breakfast credit, an upgrade and extended check-in/out whenever possible.
The French hotels are advisors are loving
From urban retreats to countryside escapes, these are the hotels to book right now.
Image courtesy of Domaine de Primard
Domaine de Primard, Loire Valley
“The estate is set in a 20-hectare park with beautiful gardens and historic buildings. It offers a boutique hotel, fine dining, a spa and outdoor activities. The property is known for its peaceful atmosphere and focus on nature, with local, organic ingredients used in its restaurant. It's a great place to relax, enjoy nature and explore nearby vineyards — all of this at just one hour away from Paris.”
- Emmanuel Perez
"Only one hour outside of Paris, this 40-key property focuses on farm-to-table everything, and not to mention is full of really cute animals. Such an easy retreat close to Paris to get an easy escape from the city if needed for one or two nights."
- Natalie Stegman
Fora Perks:
Welcome amenities, one complimentary experience, breakfast daily, an upgrade and extended check-in/out whenever possible.
Domaine de Fontenille, Provence
"Domaine de Fontenille is an idyllic escape for travelers who appreciate the serene beauty of Provence and enjoy leisurely outdoor experiences. It's picturesque and serene, set amidst lavender fields and vineyards. It's ideal for wine enthusiasts (you'll love their estate-produced wine), couples and travelers seeking a peaceful retreat and anyone who enjoys nature and scenic countryside drives."
- Nancy Deane
Fora Perks:
Welcome amenities, one complimentary experience, breakfast daily, an upgrade and extended check-in/out whenever possible.
L'Hôtel du Couvent, Nice
“On Saturday you can enjoy the local farmers’ market. The property includes a spa and kids’ club. The vibe is modern and chic, and there’s butler service for each room, plus a complimentary shuttle to whisk you down to the beach club.”
- Daryn Schwartz
Fora Perks:
$100 hotel / resort credit, a welcome amenity, breakfast daily, an upgrade and extended check-in/out whenever possible.
Château Louise de La Vallière, Loire Valley
“This historic château is known for its elegant architecture and beautiful surroundings, including vast gardens and scenic views. The château was originally built in the 17th century and has been restored to offer a luxurious and peaceful experience — designer Jacques Garcia was in charge of this reinterpretation, keeping the sensuality and elegance associated with the property's history. It’s a perfect destination for those looking to explore French heritage and enjoy a tranquil retreat, while enjoying an authentic 'back in time' experience (all staff is dressed in Renaissance-era garb).”
- Emmanuel Perez
Fora Perks:
VIP welcome and breakfast daily.
700'000 heures Impact, Paris
"This apartment in Montmartre was designed by owner Thierry Teyssier, who is behind Dar Ahlam in Morocco. It’s a one-bedroom with 360-degree views and can be rented for up to two weeks. It can also be rented for private experiences. The maximum number of guests is two for overnight stays and 12 for dinner. This is a truly special find for anyone who wants something very exclusive or wants to plan a dinner in a real Parisian apartment. They can also assist with activities in the area, so you can do a tour of Sacre Coeur followed by a dinner."
- Pamela Murphy
Hôtel San Régis, Paris
“A beautiful boutique hotel with a very Parisian style in all 42 rooms. The last full renovations were done in 2020. This hotel is a great option for those wanting a central location in the Right Bank, while still being in what feels like more of a neighborhood environment.”
- Celine Raymond
“The property has been family-owned for a century, and offers a classic Parisian stay. The décor is simple yet chic. It’s a 15-minute walk from the Arc de Triomphe and Tour Eiffel. They have 42 bedrooms, including a family suite with two bedrooms and an Eiffel Tower view.”
- Daryn Schwartz
Fora Perks:
$50 hotel / resort credit, breakfast daily, an upgrade and extended check-in/out whenever possible.
Villa Eucléia at Villa Cosy, Saint Tropez
"This 14-guest (seven-bedroom) villa includes, on request, helicopter transfers from the airport, full security, private drivers, chefs and more. Amazing option for groups! This is the villa portion of the hotel, but the hotel is amazing as well."
- Natalie Stegman
Le Mas Candille
Images courtesy of Le Mas Candille
"Recently reopened after three years of renovation, Le Mas Candille offers a serene retreat close to the charming village of Mougins, known for its gastronomic scene. With architecture by Hugo Toro, the property blends French and Mexican influences, creating a lush, botanical ambiance reminiscent of California."
- Nancy Deane
Abbaye des Vaux de Cernay, just outside of Paris
“The Abbaye des Vaux-de-Cernay is a beautiful, historic Cistercian abbey located in the Chevreuse Valley just 45 minutes from Paris, France. Founded in the 12th century, it was once a thriving religious site but fell into ruins after the French Revolution. Today, it has been restored and transformed into a luxury hotel and event venue. Guests can enjoy the elegant rooms, gourmet dining and extensive grounds for outdoor activities. It's the ultimate country getaway.”
- Emmanuel Perez
Fora Perks:
$100 hotel / resort credit, breakfast daily, an upgrade and extended check-in/out whenever possible.
Royal Champagne Hotel & Spa, Champillon
“The hotel is six years old and located between Reims & Epernay in Champagne. They received three Michelin keys for their outstanding service and stunning property. The building is a renovated 19th-century coaching inn with a modern design.”
- Daryn Schwartz
Fora Perks:
$100 hotel / resort credit, breakfast daily, an upgrade and extended check-in/out whenever possible.
Domaine de Locguénolé & Spa, Brittany
This incredible property sits on 25 hectares of land in the middle of the beautiful Brittany countryside. Their private dock gives clients the ability to explore this property by land or by sea.”
- Celine Raymond
Fora Perks:
VIP welcome and breakfast daily.
Maison Villeroy, Paris
"This is a great option for travelers that want luxury and privacy, feeling like they are staying in a private mansion instead of a hotel. Maison Villeroy collaborates with the historic perfume house L'Officine Universelle Buly. Their products are used in the spa and rooms, and you can actually create your own bespoke fragrance during your stay. This would be top of my list on where to stay on my next visit to Paris!"
- Natalie Stegman
“Maison Villeroy is a luxury boutique hotel located in the heart of Paris, France. Housed in a charming 19th-century building, in the 8th arrondissement, it combines the elegance of historic Parisian architecture with modern design and comfort. The hotel features stylish rooms and suites with sophisticated décor, offering a serene atmosphere in the bustling city.”
- Emmanuel Perez
Fora Perks:
€100 spa credit, a welcome amenity, breakfast daily, a complimentary glass of Champagne and an upgrade whenever possible.
Hôtel Royal Evian Resort, Evian-les-Bains
“Evian is a great new option for travelers looking to see more of France. You can easily combine Geneva, Chamonix, Megève or Annecy. They are family-friendly, offering three kids’ clubs, which are complimentary except for the baby club. They have a sofa that turns into bunk beds, offering a fun option for families. Evian is considered an active destination; there’s skiing 15 minutes from the hotel, plus a ski room, a lake, hiking and a funicular into town. They are also near a casino and a golf course that hosts the LPGA tour.”
- Daryn Schwartz
Fora Perks:
$100 hotel / resort credit, breakfast daily, an upgrade and extended check-in/out whenever possible.
Le Couvent Des Minimes Hotel & Spa L'Occitane
“Set in a beautifully restored 17th-century former convent, the hotel offers a peaceful and serene atmosphere, surrounded by lush gardens and stunning landscapes. The hotel features elegant rooms and suites, combining modern comfort with traditional Provençal charm. Guests can indulge in the L'Occitane spa, which offers a range of wellness treatments using natural ingredients from the region. The property also includes a gourmet restaurant, with delicious local cuisine, and plenty of outdoor spaces for relaxation.”
- Emmanuel Perez
Fora Perks:
$100 food / beverage credit, breakfast daily, an upgrade and extended check-in/out whenever possible.
