Destination Debrief: Thailand

Image courtesy of Rosewood Phuket

Thailand is one of our top-booked destinations in Southeast Asia, and it’s easy to see why. Similar in land mass to Spain or France, Thailand has distinct personalities depending on which region you visit. 

Head north to Chiang Mai for dramatic scenery and cultural immersion. In the middle of the country, Bangkok is a feast for all your senses, with street markets, temples and incredible food.  Stretching into a narrow peninsula, southern Thailand is home to romantic beachfront resorts in Phuket and tropical islands, like Koh Samui.

We’ve gathered all our intel on what to do and where to stay, plus the best places to sample the country’s famous cuisine. Get inspired by our Thailand round-up, then connect with a Fora Advisor, who can plan a trip that’s designed just for you.

Need to know:

Currency: Thai Baht (THB). Carry cash and a credit card when visiting small, rural towns and street markets (many vendors only accept cash). Bargaining is common in markets and street stalls, and tipping is not expected. 

Airports: Suvarnabhumi Airport (BKK), Don Mueang International Airport (DMK), Phuket International Airport (HKT), Chiang Mai International Airport (CNX)

Transportation: Trains and buses (good for budget-savvy travelers) have extensive networks and can get you almost anywhere, with options ranging from budget to luxury (with air conditioning). In cities, taxis and rideshare services like Grab are convenient for short distances, and Tuk-Tuks and songthaews are ideal for short trips and navigating Bangkok’s infamous traffic. For island visits or the famous floating markets, boats and ferries are practical.

Best time to visit: The cool season (November to February) is best for exploring cultural sites and outdoor activities in northern and central Thailand. The hot season (March to June) works well for island hopping, beach vacations and local festivals. Note: Monsoon season (July to October) is surprisingly pleasant to visit if looking for fewer crowds and stunning landscapes.

Ideal length of stay: 10-14 days is great if you want to do a greatest-hits tour of the whole country and visit Bangkok, Chiang Mai and the islands. If you have less time, you might opt for fewer destinations, perhaps prioritizing only the islands.

Signature dishes: Pad Thai, Tom Yum Goong, Som Tam (green papaya salad), Green Curry (Gaeng Keow Wan), Massaman Curry, Khao Pad (fried rice), Mango Sticky Rice (Khao Niew Ma Muang), Pad Kra Pao (basil chicken), Laab (ground-meat salad)

Dress code: Wear comfortable walking shoes and lightweight, breathable clothing for the heat and humidity. Beachwear is fine for the coast but not suitable for town areas. For visits to royal palaces, religious sites or government buildings, wear modest attire, covering shoulders and knees.

Bangkok

To say Bangkok is a bustling city would be an understatement. Towering skyscrapers and ancient temples share the skyline, and at street level, scores of markets and food stalls overflow with goods (and food!) of all kinds. The capital city has a population of about nine million (similar to New York City) and is also known for its historic sites, lively nightlife and incredible street food — so plan at least two days here to explore.

With so much to navigate, we’ve pulled together some of the must-see stops for culture, dining and hotels in Bangkok.

Image courtesy of The Standard Bangkok

What to do in Bangkok

Start at the Grand Palace, a magnificent complex that served as a royal residence until 1925. In the same complex, you can see the Temple of the Emerald Buddha, the most sacred Buddhist site in Thailand, then head to Wat Arun (Temple of Dawn), located on the west bank of the Chao Phraya River. Another option, Wat Saket is one of the city's oldest temples, dating back to the Ayutthaya period.

Dive into the vibrant market scene and get ready to bargain at the Chatuchak Weekend Market (also known as JJ Market) — the largest outdoor bazaar in Thailand. And for more local finds, head to the neighborhoods of Thonglor and Ekkamai. If you want a more modern shopping experience, check out ICONSIAM and Siam Paragon. Art enthusiasts have their choice of places to visit, including the YenakArt Villa, RMA Institute, Sathorn 11 Art Space and MOCA Bangkok.

With all there is to see, the city also makes space for down time. Lumphini Park is perfect for a leisurely day with outdoor yoga, swan paddle boats and a public library. Or combine a temple visit with a massage at Wat Po (Dii Aesthetic Institute is also a good spot for a massage). Water lovers can opt for a longtail boat down the khlongs (canals) or a luxury river cruise on the Chao Phraya River. And renting a bike is a great way to see Bang Krachao, a jungle path known as the Green Lung of Bangkok. 

Lastly, for an incredible vantage point, the MahaNakhon tower has an Observation Deck for 360-degree views of Bangkok.

Where to eat in Bangkok

When it comes to food, your biggest problem in Bangkok is deciding which incredible spot to try. Known as a foodie haven, the city has a broad range of cuisine, from upscale formal dining to delectable street bites.

For a splurge, try Gaggan where the eclectic plates are almost too beautiful to eat. Sorn is another spot for meticulous Thai-inspired cuisine, and Haoma Bangkok offers a tasting menu in a garden-like setting. And for those looking for the latest in food stars, POTONG is Chef Pam, the youngest female chef to receive a Michelin star.

Quince is a solid choice for Mediterranean recipes, and other reliable spots include Nusara (for colorful Thai plates in a sleek setting) and Sühring, a surprising find for upscale German fare.

Follow your senses in the street markets to find tasty bites. Areas famous for their street food include Chatuchak Weekend Market, Yaowarat (Chinatown), Khao San Road and Sukhumvit Soi 38. Backstreet Academy is an excellent option for a street food tour.

Where to stay in Bangkok 

Kimpton Maa-Lai Bangkok: A luxe choice with sleek rooms and an incredible elevated pool. IHG Luxury & Lifestyle perks include a $100 hotel credit, breakfast daily, upgrade (whenever possible) and guaranteed late check-out.

Mandarin Oriental, Bangkok: Elegant hotel with classic rooms and upscale dining. Mandarin Oriental Fan Club perks include a $100 food & beverage or spa credit, breakfast daily and an upgrade whenever possible. 

The Siam: Boutique option with a fountain atrium and lush waterfront pool. Fora’s VIP perks include a $100 hotel credit, breakfast daily, an upgrade and extended check-in/out whenever possible.

Image courtesy of Four Seasons Hotel Bangkok at Chao Phraya River

Four Seasons Hotel Bangkok at Chao Phraya River: Riverfront hotel with stunning design and a spa. When you book Four Seasons through Fora, you will enjoy exclusive Four Seasons Preferred Partner benefits. Your advisor will be pleased to give you more details.

COMO Metropolitan Bangkok: Contemporary hotel with a restaurant, spa and outdoor pool. Fora’s VIP perks include a $25 hotel credit, a welcome amenity, guaranteed late checkout and an upgrade whenever possible.

The Peninsula Bangkok: Beautiful towering hotel with classic rooms and river views. Book with Fora to lock in Peninsula PenClub perks like a $100 food & beverage or spa credit, breakfast daily, an upgrade and extended check-in/out whenever possible.

The Standard Bangkok: High-rise hotel with vibrant decor and stunning rooftop views. Secret Agent perks include a food & beverage credit, daily breakfast, an upgrade and extended check-in/out whenever possible.

Chiang Mai

Chiang Mai is a vibrant city — more laid-back than Bangkok but still offering cultural stops and a vibrant food and nightlife scene. Activities can also extend to adventures in nature, with some gorgeous surrounding terrain.  

Image courtesy of Raya Heritage Chiang Mai

What to do in Chiang Mai

Get to know the city by diving into the nightlife and modern culture down Nimmanhaemin Road. This bustling area is packed with trendy bars, cafes, and shops, making it a hotspot for both locals and visitors.

To connect with the area’s culture, visit the iconic Wat Prathat Doi Suthep Temple, perched atop a mountain with stunning views and over six centuries of history. Don’t miss Wat Suan Dok Temple, one of the city's most famous Buddhist temples, and Wat Chedi Luang Temple, located just west of the Ping River. 

Nature lovers head to Doi Inthanon National Park, known as the "Roof of Thailand," for some incredible hiking opportunities. Another fantastic destination is Doi Ang Khang, about two hours southwest of the city, with beautiful mountain landscapes and trails. 

If you want to visit an elephant sanctuary, Chiang Mai is the place to do it. Animal lovers can’t miss visiting Elephant Nature Park or Patara Elephant Conservation — a memorable way to connect with Thailand's majestic elephants in a responsible way. Make sure to book your space far in advance; spots fill up quickly. (It’s worth noting that many elephant “sanctuaries” market themselves as sanctuaries but aren’t actually legit. Make sure you do your research — or work with a Fora Advisor — to make sure that you’re booking an ethical experience. Of note, riding elephants is never considered humane to the elephants and is not something we recommend.) 

Trust a guide to introduce you to local artisans in villages like Baan Celadon for pottery or other spots for woven Thai silk garments. These tours provide insight into traditional Thai craftsmanship, allowing you to take a piece of Chiang Mai with you while supporting local artists.

For the ultimate souvenir, get a Sak Yant tattoo with Where Sidewalks End. 

Where to eat in Chiang Mai

Chiang Mai is a food lover's paradise. If you're on the hunt for fresh and healthy eats, check out Anchan Vegetarian Restaurant. Another great spot is Pun Pun Organic Restaurant, where they take sustainable dining seriously with organic ingredients and local farming.

For a fancy night out, Cuisine de Garden is Michelin-recommended and offers a modern twist on traditional flavors. Le Crystal Restaurant serves up French cuisine in a beautiful riverside setting – perfect for a romantic dinner. At Palette Restaurant, you can enjoy creative dishes in a serene atmosphere. And for a unique dining experience, The Service 1921 Restaurant & Bar combines Thai and international flavors in a cool venue.

If you’re craving something tasty in a more laid-back setting, head to Rustic and Blue. for hearty, farm-to-table dishes. The House by Ginger is another local favorite, blending contemporary Thai cuisine with a charming setting. For an artistic touch, try The Gallery Restaurant, where Thai dishes are served in a riverside art gallery.

Where to stay in Chiang Mai 

Raya Heritage Chiang Mai: Boutique property with charming, airy rooms and jungle views. Fora Reserve perks include a THB1,000 resort credit (for three-day minimum stay), daily breakfast, an upgrade and early check-in/out whenever possible.

Four Seasons Resort Chiang Mai: Stunning property (a bit out of town) set among rice fields with luxe rooms (and villas) and a wellness focus. When you book Four Seasons through Fora, you will enjoy exclusive Four Seasons Preferred Partner benefits. Your advisor will be pleased to give you more details.

137 Pillars House: Intimate hotel with a traditional feel and gorgeous grounds. Book with Fora for withIN by SLH perks like a food & beverage or spa credit, breakfast daily, an upgrade and extended check-in/out whenever possible.

Akyra Manor Chiang Mai: Hip urban spot with a rooftop pool. Book with Fora for withIN by SLH perks a food & beverage or spa credit, breakfast daily, upgrade and extended check-in/out whenever possible.

Phuket

Known primarily for exceptional beaches and gorgeous turquoise water, Phuket is also home to vibrant nightlife, incredible food and cultural stops. Whether you're into diving in crystal-clear waters, exploring bustling markets or simply relaxing with a Thai massage, Phuket has you covered. It's the perfect blend of tropical paradise and water-based adventure. 

Image courtesy of COMO Point Yamu

What to do in Phuket

Phuket is a dream trip for those drawn to the water. The Phi Phi Islands are a must-visit for prime diving spots, snorkeling and boat tours. Similarly, Phang Nga Bay is perfect for a day of exploration — both the famous James Bond Island and the floating village of Koh Panyee are here.

Sirinat National Park features stunning mangrove forests that lead to Hat Sai Kaeo beach. If diving is your passion, make sure to explore the Similan Islands, renowned as one of Thailand's top diving destinations. 

Old Phuket Town is great for a taste of local culture, especially during the Sunday Street Market. And for stellar views, head up to the iconic Big Buddha, then unwind with a traditional Thai massage (most of the hotels below have excellent spas). And when the sun sets, experience Phuket's lively nightlife at VIP clubs like Illuzion Show and Discotheque, or head to Bangla Road in Patong, the heart of the island's nightlife scene.

Where to eat in Phuket

Phuket is another great spot to wander the local village markets and follow the delicious smells to find a tasty treat. For more upscale dining options, check out PRU, an understated restaurant for high-end plates, and Acqua Restaurant, serving a creative, international menu.

Blue Elephant Cooking School & Restaurant Phuket has a lively, traditional vibe for Thai recipes, and Mom Tri's Kitchen is a seafood spot with water views and terrace dining. The Siam Supper Club has familiar international favorites paired with live music, and another lively spot with a great bar and outdoor tables is Mrs B Bar & Table.

Where to stay in Phuket

The Surin Phuket: Relaxing beachfront haven with the same architect as Amanpuri and an approachable price point. Design Hotels Pro perks include breakfast daily, an upgrade and extended check-in/out whenever possible.

Rayavadee: Boutique hotel with a luxe residential feel and tranquil beach. Fora Reserve perks include THB1,000 resort credit (for three-day minimum stay), daily breakfast, an upgrade and early check-in/out whenever possible.

COMO Point Yamu: Minimalist design paired with superb water views and beach access (via boat). Tablet Pro perks include a $100 hotel credit, a welcome amenity, an upgrade and guaranteed late check-out whenever possible.

Rosewood Phuket: Blend of modern and classic styles with a beach and upscale dining, plus a spa. Rosewood Elite perks include breakfast daily and an upgrade whenever possible.

Trisara: Elegant Thai-inspired architecture combined with gorgeous airy rooms and waterfront views. Book with Fora to score perks like a $100 wellness & on-site activities credit, breakfast daily, upgrade and extended check-in/out whenever possible.

Phulay Bay, A Ritz-Carlton Reserve:  Secluded property with traditional, luxurious rooms and a huge pool area, plus beach access. Fora’s VIP perks include a $100 hotel credit, welcome amenity, an upgrade and guaranteed late check-out whenever possible.

Six Senses Yao Noi: Hillside gem with sweeping sea views and open-air suites. Fora’s perks include a complimentary massage, breakfast daily, an upgrade and extended check-in/out whenever possible.

Koh Samui

Koh Samui is an island located in the Gulf of Thailand. Over 400 miles south of Bangkok, it’s easily accessible by a short flight and is the go-to place for amazing beaches and jungle adventures. This is the place to come for romantic seaside hotels paired with scuba diving or hiking, making it a nice stop after the urban energy of Bangkok.

Image courtesy of Six Senses Samui

What to do in Koh Samui

Koh Samui is packed with activities that cater to every kind of traveler. If you like a challenge, take a tour to Ang Thong National Marine Park, where a steep hike rewards you with astounding panoramic views. A less strenuous option is Na Muang Waterfall, especially beautiful during the rainy season. 

Local cultural highlights include Wat Lamai, conveniently located five minutes from Lamai Beach, and the Secret Buddha Garden, an amazing array of statues created by a local farmer. For local flavors and goods, the Fisherman’s Village Walking Street is where to go. This bustling market is perfect for shopping and tasting street food. 

The island has the white-sand beaches you’ve dreamt of, dotted with simple shacks with local eats. Relax on Chaweng Beach, the island’s largest and most popular beach, or divers can explore sites like Chumphon Pinnacle and even get certified by a professional diving school. 

Where to eat in Koh Samui

If you’re looking for a special occasion dinner, many of the hotels in Koh Samui have exceptional restaurants. Check out Dining on the Rocks at Six Senses Samui — outdoor dining overlooking the sea — and KOH Thai Kitchen at the Four Seasons for gorgeous views and an elegant dining room. For an especially romantic night, don’t miss Tree Tops, where you’ll have a private, elevated dining area surrounded by tree canopies and sea views.

More laid-back bites can be found at Krua Chao Baan Samui and Jun Hom, both dishing up casual Thai recipes with beachfront views. 

And for a hip club-like experience with gorgeous decor, check out The Club by Zanzen — a stylish restaurant and bar decked out in plush white and wicker seating with stellar waterfront views.

Where to stay in Koh Samui

Soneva Kiri: Treepod dining and luxe villas, some with private beaches. Fora Reserve perks include a $100 resort credit. 

Napasai, A Belmond Hotel, Koh Samui: Classic yet breezy villas with private pools and seaside views. Belmond Bellini Club perks include a complimentary massage, breakfast daily, an upgrade and extended check-in/out whenever possible.

Four Seasons Resort Koh Samui: Hillside retreat with rustic-luxe villas and one of the settings for the latest season of White Lotus. When you book Four Seasons through Fora, you will enjoy exclusive Four Seasons Preferred Partner benefits. Your advisor will be pleased to give you more details.

Six Senses Samui: Bright villas and open-air common spaces all facing a gorgeous sea view. Fora’s perks include a $100 hotel credit, breakfast daily, an upgrade and extended check-in/out whenever possible.

Anantara Lawana Koh Samui Resort: Sleek beachfront haven with stylish villas and huge infinity pool. Fora’s perks include a $100 food & beverage credit, breakfast daily, an upgrade and extended check-in/out whenever possible.

Cultural Celebrations & Events in Thailand 

Thailand is a place where life is lived to its fullest. Chinese New Year is a huge deal here and celebrated across Thailand. You can also find Full Moon Parties (specifically in Koh Samui) and other festivals. Here are a few that should be on your radar for your next visit.

Bangkok:

• Songkran Festival (Thai New Year): Celebration with water fights and traditional ceremonies.

• Loy Krathong (Festival of Lights): Float decorated krathongs (baskets) on waterways to honor the goddess of water.
  
  

Chiang Mai:

• Yi Peng (Lantern Festival): Lanterns are released into the sky for good luck.

• Chiang Mai Flower Festival: Flower displays and a parade with elaborate floral floats, the first weekend of February.
  
  

Phuket:

• Phuket Vegetarian Festival: Historic festival centered around abstinence and a blend of Chinese and Thai traditions.

• Phuket King’s Cup Regatta: Asia’s premier sailing event with races and lively parties.
  
  

Koh Samui:

• Samui Regatta: Yacht races and festive beachside activities during this annual sailing event.

• Songkran: The island's energetic water festivities to celebrate the Thai New Year.

• Samui Triathlon: Compete in or cheer on athletes during this scenic triathlon.
  
  

If you need help deciding which parts of Thailand are for you, connect with a Fora Advisor for a tailored itinerary.