It’s been the year of the traveler, and we have the numbers to prove it. In 2024, Fora Advisors made 236,631 bookings in 139 countries with 422,436 nights spent in hotels and 47,771 on cruises. That’s more than 1,200 years worth of travel!
Travelers loved exploring closer to home this year, making the US our top-booked destination, followed by the top five international picks: Italy, Mexico, France, UK and Spain. Pairing with that data are the beloved cities our clients visited the most, including New York City (of course), London, Paris, Cancún and Rome, with Tokyo staying strong in the top 10 most-booked cities.
Take a look at where 2024 took us and what types of travel clients enjoyed. If you’re already looking ahead, get our forecast for 2025 travel trends and destinations at The Hot List.
Luxe tropical escapes and cruises
Image courtesy of Four Seasons Resort Costa Rica at Peninsula Papagayo Guanacaste
Sunny spots (usually with a beach nearby) were overwhelmingly the destinations of choice for spring break, honeymoons and group travel. Fora Advisors booked these tropical getaways and cruises repeatedly in 2024, and we’re sharing the top hotels and cruise lines.
Hawai’i: 15,643 hotel nights booked
Mauna Lani, Auberge Resorts Collection
The Ritz-Carlton O‘ahu, Turtle Bay
Four Seasons Resort Maui at Wailea
1 Hotel Hanalei Bay
Costa Rica: 7,564 hotel nights booked
Namu Travel Group
Four Seasons Resort Costa Rica at Peninsula Papagayo
Andaz Costa Rica Resort at Peninsula Papagayo
The Springs Resort & Spa Arenal
Bahamas: 7,711 nights booked
Grand Hyatt Baha Mar
Rosewood Baha Mar
The Ocean Club, A Four Seasons Resort, Bahamas
Mexico: $30 million in bookings
Hilton Playa del Carmen (Adults Only)
Finest Playa Mujeres
Unico 20ºN 87ºW Hotel Riviera Maya
Viceroy Los Cabos
Rosewood Mayakoba
Cruises: 47,771 nights booked
Royal Caribbean
Virgin Voyages
Viking Cruises
Urban classics
Even when heading to the countryside, many trips start or end with a night in the arrival or departure city. Cities are also a top pick for solo travelers, who appreciate having restaurants and cultural sights within walking distance. Check out the hotels with the most booked night in these urban hot spots.
Top international cities
Image courtesy of Rosewood London
London: 4,502 trips booked
Flemings Mayfair
Claridge’s
Kimpton Fitzroy London
Rosewood London
The Langham, London
Paris: 3,906 trips booked
Kimpton St Honoré Paris
Hôtel Dame des Arts
Hotel Pulitzer Paris
Sofitel Le Scribe Paris Opéra
Hôtel Adèle & Jules
Rome: 3,256 trips booked
Chapter Roma
The Hoxton, Rome
The Rome EDITION
Cancún: 1,750 trips booked
Finest Playa Mujeres
Atelier Playa Mujeres
Nizuc Resort & Spa
Tokyo: 2,367 trips booked
Four Seasons Hotel Tokyo at Otemachi
Kimpton Shinjuku Tokyo
The Prince Park Tower Tokyo
Favorite US cities
Image courtesy of Bellagio, a Luxury Collection Resort & Casino, Las Vegas
New York City: 9,647 trips booked
Thompson Central Park New York
Hotel Edison Times Square
The Roxy Hotel New York
Las Vegas: 3,556 trips booked
Wynn and Encore Las Vegas
The Cosmopolitan of Las Vegas, Autograph Collection
Bellagio, a Luxury Collection Resort & Casino, Las Vegas
Washington, DC: 1,523 trips booked
The Dupont Circle
The Westin Washington, D.C. City Center
Conrad Washington, DC
Chicago: 1,868 trips booked
Sofitel Chicago Magnificent Mile
The Peninsula Chicago
Thompson Chicago
New Orleans: 1,146 trips booked
Virgin Hotels New Orleans
The Roosevelt New Orleans, A Waldorf Astoria Hotel
The Eliza Jane