Curator’s statement
São Paulo, often dubbed the "Miami of South America," offers a vibrant and cosmopolitan lifestyle. The city is a shopper's paradise with its luxury malls and bustling markets. Food enthusiasts will revel in its diverse culinary scene, featuring both traditional Brazilian dishes and international cuisines. Cultural attractions abound, with a plethora of museums and galleries to explore. The people, known as Paulistanos, are renowned for their hospitality and multicultural backgrounds. São Paulo is a dynamic destination that truly has it all.
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Things to do in São Paulo
Museu Afro Brasil: This is a must-visit! Explore the rich history and culture of Afro-Brazilians at this museum located in Ibirapuera Park. It showcases art, documents, and artifacts that celebrate African heritage in Brazil.
Liberdade Neighborhood: Although primarily known for its Japanese community, Liberdade also has a significant Black history. Visit the neighborhood to learn about its multicultural influences and enjoy the diverse food offerings.
Feira Preta: If your visit coincides with this annual event, don’t miss Feira Preta, the largest Black cultural fair in Latin America. It features music, dance, fashion, and a marketplace of Black-owned businesses.
Ilú Obá De Min: Attend a performance by this cultural group that promotes Afro-Brazilian traditions through music and dance, specifically focusing on women's roles in preserving African heritage.
Casa de Cultura do Itaim Paulista: Engage with local Black art and cultural projects at this community center, which hosts a variety of events, workshops, and exhibitions.
Samba Schools: Experience the vibrancy of Afro-Brazilian culture by visiting one of São Paulo’s samba schools. Attend a rehearsal or a show to see traditional samba music and dance.
Quilombo Sacopã: Visit this urban quilombo, a community founded by descendants of escaped slaves. It’s a place to learn about the history and current issues facing Afro-Brazilians.
Historical Monuments and Sites: Explore landmarks significant to Black history in São Paulo, such as the Largo do Arouche, which has a monument dedicated to Luiz Gama, a prominent Afro-Brazilian abolitionist.
Black-Owned Restaurants: Dine at Black-owned restaurants that serve traditional Brazilian dishes with African influences. These establishments offer both a culinary delight and a cultural experience.
Capoeira Classes: Participate in or watch a capoeira class. This Afro-Brazilian martial art combines elements of dance, acrobatics, and music, and is a vital part of Brazil’s cultural heritage.
Batman Alley (Beco do Batman): Stroll through this famous alleyway filled with vibrant street art and murals. It’s a great spot to appreciate urban art and the cultural expressions of São Paulo.
Places to eat & drink in São Paulo
There is no bad place.
You have to visit Figueira Rubaiyat
Location: Rua Haddock Lobo 1738, Jd. Paulista, São Paulo, State of São Paulo 01414-002, Brazil
Phone: +55 (11) 3087-1399
Website: Figueira Rubaiyat
Travel Advisor
Tyrone Taborn
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This guide is part of our ongoing series on travel to Sao Paulo. Looking for more travel inspiration? Check out my guide, Navigating the Splendors of Dubai.