São Paulo: A Foodie's Dream Mixed with History

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Advisor - Tyrone Taborn
Curated By

Tyrone Taborn

  • São Paulo

  • Black Travel

  • Couples Travel

  • Food & Wine

  • Local Culture

  • Local Food

  • Entertainment

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Curator’s statement

São Paulo, often dubbed the "Miami of South America," offers a vibrant and cosmopolitan lifestyle. The city is a shopper's paradise with its luxury malls and bustling markets. Food enthusiasts will revel in its diverse culinary scene, featuring both traditional Brazilian dishes and international cuisines. Cultural attractions abound, with a plethora of museums and galleries to explore. The people, known as Paulistanos, are renowned for their hospitality and multicultural backgrounds. São Paulo is a dynamic destination that truly has it all.

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Where to stay in São Paulo

JW Marriott Hotel São Paulo

Experience unparalleled luxury and sophistication at the JW Marriott Hotel São Paulo, an urban oasis in the heart of Brazil's vibrant metropolis.

Fora Perks
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    Welcome amenity.

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    Breakfast daily.

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    Upgrade & extended check-in/out whenever possible.

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Things to do in São Paulo

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  • Museu Afro Brasil: This is a must-visit! Explore the rich history and culture of Afro-Brazilians at this museum located in Ibirapuera Park. It showcases art, documents, and artifacts that celebrate African heritage in Brazil.

  • Liberdade Neighborhood: Although primarily known for its Japanese community, Liberdade also has a significant Black history. Visit the neighborhood to learn about its multicultural influences and enjoy the diverse food offerings.

  • Feira Preta: If your visit coincides with this annual event, don’t miss Feira Preta, the largest Black cultural fair in Latin America. It features music, dance, fashion, and a marketplace of Black-owned businesses.

  • Ilú Obá De Min: Attend a performance by this cultural group that promotes Afro-Brazilian traditions through music and dance, specifically focusing on women's roles in preserving African heritage.

  • Casa de Cultura do Itaim Paulista: Engage with local Black art and cultural projects at this community center, which hosts a variety of events, workshops, and exhibitions.

  • Samba Schools: Experience the vibrancy of Afro-Brazilian culture by visiting one of São Paulo’s samba schools. Attend a rehearsal or a show to see traditional samba music and dance.

  • Quilombo Sacopã: Visit this urban quilombo, a community founded by descendants of escaped slaves. It’s a place to learn about the history and current issues facing Afro-Brazilians.

  • Historical Monuments and Sites: Explore landmarks significant to Black history in São Paulo, such as the Largo do Arouche, which has a monument dedicated to Luiz Gama, a prominent Afro-Brazilian abolitionist.

  • Black-Owned Restaurants: Dine at Black-owned restaurants that serve traditional Brazilian dishes with African influences. These establishments offer both a culinary delight and a cultural experience.

  • Capoeira Classes: Participate in or watch a capoeira class. This Afro-Brazilian martial art combines elements of dance, acrobatics, and music, and is a vital part of Brazil’s cultural heritage.

  • Batman Alley (Beco do Batman): Stroll through this famous alleyway filled with vibrant street art and murals. It’s a great spot to appreciate urban art and the cultural expressions of São Paulo.

Places to eat & drink in São Paulo

The image features a plate of oysters garnished with seaweed and herbs, served on a black plate.

There is no bad place.

You have to visit Figueira Rubaiyat
Location: Rua Haddock Lobo 1738, Jd. Paulista, São Paulo, State of São Paulo 01414-002, Brazil
Phone: +55 (11) 3087-1399
Website: Figueira Rubaiyat

Advisor - Tyrone Taborn

Travel Advisor

Tyrone Taborn

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This guide is part of our ongoing series on travel to Sao Paulo. Looking for more travel inspiration? Check out my guide, Navigating the Splendors of Dubai.