Enchanting Morocco: A Comprehensive Travel Guide to Culture, Cuisine and Adventure

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Advisor - Amanda Schneider
Curated By

Amanda Schneider

  • Adventure Travel

  • Arts & Culture

  • Boutique Travel

  • Food & Wine

  • Luxury Travel

  • Off-the-Beaten-Path Travel

  • Morocco

  • Local Culture

  • Local Food

  • Sightseeing

Advisor - Enchanting Morocco: A Comprehensive Travel Guide to Culture, Cuisine and Adventure
Curator’s statement

Morocco is a land of vibrant contrasts, where ancient traditions blend seamlessly with modern life. From the bustling souks of Marrakech to the serene beauty of the Sahara Desert, it offers an unparalleled diversity of experiences. The warmth of its people, the rich flavors of its cuisine and the stunning architecture make it a truly magical destination. Morocco holds a special place in my heart because it’s a country where every corner tells a story. Every visit feels like uncovering a new layer of its enchanting culture.

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Where to stay in Morocco

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Things to do in Morocco

  • Explore the Souks of Marrakech: Wander through the labyrinth of vibrant markets in the Medina, where you’ll find everything from handmade carpets to fragrant spices. Insider tip: Visit early in the morning to avoid crowds and enjoy better bargaining opportunities.

  • Spend a night in the Sahara Desert: Experience the magic of the desert with a camel trek and overnight stay in a luxurious camp under the stars. Don’t miss watching the sunset over the dunes for an unforgettable view.

  • Visit the Blue City of Chefchaouen: Stroll through the blue-washed streets of this charming mountain town, perfect for photography and relaxation. Insider tip: Climb to the Spanish Mosque for panoramic views of the city at sunset.

  • Discover the historical wonders of Fes: Explore the UNESCO-listed Fes el Bali Medina, home to the oldest university in the world. Be sure to visit the Chouara Tannery, where you can watch traditional leather dyeing processes from a rooftop viewpoint.

  • Take a scenic drive along the Atlas Mountains: Drive or take a guided tour through the High Atlas Mountains for breathtaking landscapes, traditional Berber villages and opportunities for hiking. Tizi n’Tichka Pass is particularly stunning.

  • Relax in Essaouira: This coastal city offers a laid-back vibe with its sandy beaches, historic ramparts and fresh seafood. Insider tip: Try windsurfing or kitesurfing, as Essaouira is known for its reliable winds.

  • Tour the Majorelle Garden and Yves Saint Laurent Museum: In Marrakech, escape the hustle of the Medina by visiting this tranquil garden filled with exotic plants and vibrant colors. Pair it with a visit to the adjacent museum for a dose of fashion history.

  • Savor Moroccan cuisine with a cooking class: Learn to prepare traditional dishes like tagine and couscous in a hands-on cooking class. This is a great way to connect with local culture and take-home skills you can use to recreate Moroccan flavors.

  • Explore the Kasbahs of Ouarzazate: Known as the “Gateway to the Sahara,” this region is famous for its well-preserved kasbahs like Ait Ben Haddou, a UNESCO World Heritage Site and a popular filming location.

  • Visit the Hassan II Mosque in Casablanca: This architectural masterpiece is one of the largest mosques in the world and features intricate mosaics and a stunning seaside location. Guided tours are available to non-Muslims, making it a must-see cultural landmark.

Day trips:

  • Ait Ben Haddou and Ouarzazate: Take a scenic drive from Marrakech to this UNESCO World Heritage Site, famous for its ancient kasbahs and as a backdrop for films like Gladiator. Insider tip: Combine this with a visit to the Atlas Film Studios in Ouarzazate for a deeper dive into Morocco’s role in cinema.

  • Ourika Valley: Escape Marrakech’s heat and head to this lush valley in the Atlas Mountains, just an hour away. Hike to the Setti Fatma waterfalls and enjoy the stunning landscapes. Insider tip: Visit on a weekday to avoid crowds, especially in summer.

  • Essaouira: This charming coastal town offers a mix of history, art and relaxation. Stroll through the medina, visit the harbor and enjoy fresh seafood by the beach. Insider tip: Essaouira is a great spot for shopping for argan oil and unique souvenirs at lower prices than Marrakech.

  • The Ouzoud Waterfalls: Located about 3 hours from Marrakech, these stunning waterfalls are one of Morocco’s natural wonders. You can take a boat ride near the falls or hike around the area. Insider tip: Watch out for the playful monkeys that often roam the site.

  • Chefchaouen from Tangier: A two-hour drive from Tangier, this picturesque blue city is perfect for a day of exploration and photography. Wander its serene streets and enjoy local delicacies. Insider tip: Wear comfortable shoes, as the hilly streets can be steep.

  • Volubilis and Meknes: Explore the ancient Roman ruins of Volubilis, a UNESCO World Heritage Site, before heading to Meknes, one of Morocco’s imperial cities. Insider tip: Hire a guide in Volubilis to uncover the rich history behind the well-preserved mosaics and structures.

  • Agafay Desert: A short drive from Marrakech, this rocky desert is an excellent alternative to the Sahara for those with limited time. Enjoy camel rides, quad biking or a traditional Moroccan dinner under the stars.

  • Rabat: From Casablanca, take a quick train ride to Morocco’s capital city to explore the Hassan Tower, Kasbah of the Udayas and the Royal Palace. Insider tip: Rabat is quieter and less touristy, making it a perfect day trip for a more relaxed pace.

  • Paradise Valley: Located near Agadir, this beautiful oasis features natural rock pools surrounded by palm trees. Ideal for hiking and swimming. Insider tip: Visit early in the morning to avoid the midday heat.

  • Ifrane and Cedar Forests: From Fes, take a trip to the “Little Switzerland” of Morocco, known for its alpine-style architecture and nearby cedar forests where you can spot wild Barbary macaques. Insider tip: Visit in winter for a chance to see snow in Morocco!

Places to eat & drink in Morocco

Breakfast and cafés

  • Patisserie des Princes (Marrakech): Located near Jemaa el-Fnaa, this café is known for its delicious Moroccan pastries, mint tea and fresh-squeezed orange juice. Insider tip: Try the almond ghriba cookies for a sweet start to your day.

  • Café Clock (Fes & Marrakech): Famous for its creative twist on traditional dishes, like the camel burger, this café also hosts cultural events such as cooking classes and storytelling nights. Don’t miss their rooftop seating with stunning city views.

Lunch and dinner

  • Le Jardin (Marrakech): Tucked away in the Medina, this garden oasis offers a tranquil setting and serves a mix of Moroccan and international cuisine. Insider tip: Their grilled lamb is a standout dish.

  • Nomad (Marrakech): A modern rooftop restaurant with incredible views of the Medina, Nomad specializes in fresh, seasonal Moroccan dishes. Insider tip: Book ahead for sunset dining.

  • Dar Roumana (Fes): Set in a beautifully restored riad, this fine-dining restaurant offers French-Moroccan fusion cuisine. Try their lamb with apricots for a luxurious culinary experience.

  • Al Fassia (Marrakech): This women-run restaurant is famous for its authentic Moroccan dishes, particularly its lamb tagine with prunes. Insider tip: Reserve your table in advance, as it’s a popular spot.

  • Riad Dar Zitoune (Taroudant): A hidden gem offering a mix of Moroccan and Mediterranean dishes. The lush garden setting makes it perfect for a romantic dinner or a relaxing lunch.

  • Street Food & Casual Bites: Food Stalls at Jemaa el-Fnaa (Marrakech)

  • For a truly local experience, try the bustling food stalls in the square at night. Insider tip: Look for stalls with more locals than tourists and try the harira soup or grilled meats.

  • Chez Hicham (Chefchaouen): This casual eatery offers hearty Moroccan classics and panoramic views of the Blue City from its terrace. Their couscous is particularly flavorful.

Drinks and nightlife

  • Barometre Marrakech (Marrakech): This speakeasy-style bar is known for its creative cocktails inspired by Moroccan ingredients. Insider tip: Ask the bartender for their signature drink featuring local spices.

  • La Sqala (Casablanca): Located in a historic fortress, this café-restaurant is a lovely spot for mint tea and traditional snacks like briouats. The serene garden setting is ideal for unwinding after sightseeing.

  • Sky 28 (Casablanca): This chic rooftop bar at the Kenzi Tower Hotel offers incredible city views, live music and a variety of drinks. Insider tip: Visit at night to see Casablanca’s skyline lit up.

Advisor - Amanda Schneider

Travel Advisor

Amanda Schneider

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For more inspiration and insider recommendations, visit our Morocco page.