Curator’s statement
Hello, fellow explorers! I’m Vicky, a proud native of São Paulo, a city pulsing with vibrant culture and dynamic energy. With a background in design and an unwavering passion for art and tourism, I’m excited to take you on a curated journey through São Paulo’s heart, where creativity and innovation seamlessly intersect. Join me as we explore the rich tapestry of design, art and fashion that makes this metropolis truly extraordinary.
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Where to stay in São Paulo
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Things to do in São Paulo
Paulista Avenue
Paulista Avenue is one of São Paulo’s most iconic and bustling thoroughfares, often considered the city's cultural and financial heart. Walking along this avenue, you'll encounter a mix of modern skyscrapers, historic buildings and a plethora of cultural institutions.
MASP (Museu de Arte de São Paulo)
Known for its striking architecture, designed by Lina Bo Bardi, MASP houses an expansive collection of artworks from around the world. The building itself, with its glass and concrete design, is a masterpiece suspended above the street.
Japan House
This cultural center showcases the best of Japanese art, technology and cuisine. It’s a space where traditional and contemporary Japanese culture coexist.
IMS (Instituto Moreira Salles)
A haven for photography and visual arts, IMS offers rotating exhibitions, a vast photography collection and a charming café and bookstore.
Centro and Pinacoteca
The center of São Paulo, or "Centro," is rich with history and architectural beauty. Here, you’ll find some of the city’s most important cultural landmarks.
Pinacoteca de São Paulo
As one of Brazil’s most significant art museums, Pinacoteca features a vast collection of Brazilian art from the 19th century to contemporary pieces. The museum is housed in a beautifully restored 19th-century building.
Pina Contemporânea
This modern extension of the Pinacoteca focuses on contemporary art, offering innovative and thought-provoking exhibitions.
Ibirapuera Park
Ibirapuera Park is São Paulo’s equivalent of Central Park, a vast green space offering a respite from the city's hustle and bustle. The park is also home to several architectural masterpieces designed by Oscar Niemeyer.
Oca
An iconic exhibition hall known for its dome-like structure, hosting major art and cultural events.
MAM (Museu de Arte Moderna)
Nestled within Ibirapuera Park, MAM boasts a significant collection of modern and contemporary Brazilian art and frequently hosts dynamic exhibitions.
Pavilhão da Bienal
This pavilion hosts the renowned São Paulo Biennial, one of the most important contemporary art events in the world.
Art galleries
São Paulo's art scene extends beyond its major museums. The city is dotted with numerous art galleries that showcase both emerging and established artists, providing a vibrant and ever-evolving cultural experience.
Galeria Triângulo
A hub for contemporary art, featuring works by innovative and avant-garde artists.
Galeria Milan
Focuses on experimental and conceptual art, presenting thought-provoking exhibitions.
Galeria Dan
Known for its eclectic mix of contemporary artworks, offering a diverse cultural experience.
Zipper Galeria
Showcases a wide range of contemporary Brazilian artists, promoting both established and emerging talents.
Places to shop in São Paulo
Furniture & design stores
ETEL
Specializes in high-quality, handcrafted furniture pieces.
dpot objeto
Offers a curated selection of contemporary Brazilian design objects.
dpot Gabriel
A flagship store for modern furniture and design.
Herança Cultural - Design Art Gallery
Combines art and design in unique and inspiring ways.
Verniz
Features exclusive furniture and design items.
WOODING
Known for its sustainable and stylish wooden furniture.
Ovo
Offers innovative and artistic design solutions for home interiors.
Fashion
PINGA
A trendy boutique known for its edgy and unique fashion pieces.
Laura Cangussu
Offers a blend of contemporary and timeless fashion designs.
Tisse
A brand that merges traditional craftsmanship with modern style.
Haight
Known for its minimalist and chic swimwear.
Havaianas Oscar Freire (concept)
A flagship store for Brazil’s iconic flip-flop brand, offering exclusive designs.
Galeria Melissa São Paulo
Showcases the latest in innovative and fashionable footwear.
CRIS BARROS
A go-to for elegant and sophisticated fashion.
ALUF
Known for its avant-garde and experimental designs.
NK Store
Features high-end fashion from both Brazilian and international designers.
FARM HARMONIA
Offers vibrant and colorful fashion inspired by Brazilian culture.
Misci Pinheiros
Focuses on sustainable and contemporary fashion.
Paula Raia
Known for its ethereal and intricate designs.
Casa 22 Flagship
A must-visit for luxury fashion and lifestyle products.
Prédio das Heras
Home to multiple fashion boutiques and creative spaces.
Shops Jardins
An upscale shopping area featuring a variety of high-end stores.
Paula Ferber
Specializes in unique and handcrafted shoes and accessories.
Shopping JK Iguatemi
A luxury shopping mall offering top international and Brazilian brands.
Shopping Cidade Jardim
Another premier shopping destination with a focus on luxury.
Dengo Chocolates | Fábrica de Dengo
Indulge in artisanal chocolates and a unique shopping experience.
Gallerist
A curated fashion boutique offering a mix of contemporary designs.
Waiwai Rio + BDLN
Known for its stylish and sustainable fashion pieces.
Silvia Furmanovich
Renowned for its exquisite jewelry and unique craftsmanship.
Lenny Niemeyer
Offers sophisticated swimwear and resort wear.
Osklen
A fashion brand known for its eco-friendly and stylish collections.
Travel Advisor
Vicky Rawet
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This guide is part of our ongoing series on travel to São Paulo. For more travel tips, check out my guide, Insider's Guide to Rio de Janeiro.