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Curator’s statement
Tucked away in the charming Bavarian-inspired town of Frankenmuth, Michigan, is a Christmas lover's paradise that has been enchanting visitors for over half a century. Bronner's Christmas Wonderland, the world's largest Christmas store, is a year-round celebration of all things festive and merry. With its fascinating history, an extensive array of holiday decorations and a magical atmosphere, a visit to Bronner's is a journey into the heart of Christmas spirit. In this article, we will take you through the story of Bronner's, the incredible range of items they sel, and what makes this place a must-visit destination for all lovers of the holiday season. Bronner's Christmas Wonderland was founded by Wally Bronner in 1945, who had a deep passion for spreading joy through Christmas decorations. What began as a small sign-painting business quickly transformed into a beloved destination for holiday enthusiasts. In 1954, Bronner opened a physical store in downtown Frankenmuth, and the rest, as they say, is history.
Today, Bronner's Christmas Wonderland occupies a sprawling 27-acre complex, welcoming millions of visitors annually from all around the world. Wally Bronner's vision has been preserved and expanded upon, making it a cornerstone of Frankenmuth's holiday charm.
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Where to stay in Frankenmuth, Michigan
Bavarian Inn Lodge
Bavarian-inspired resort in Michigan with contemporary rooms and suites.
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Things to do in Frankenmuth, Michigan
What You'll Find at Bronner's:
Bronner's is like stepping into a winter wonderland, no matter the season. The store's immense size and vast selection of holiday merchandise make it a truly unique destination. Here are some of the items you can expect to find:
Ornaments Galore
Bronner's is famous for its extensive collection of Christmas ornaments. From traditional glass baubles to quirky and personalized ones, you'll find an ornament for every theme, hobby and occasion. Personalization services are also available, making it the perfect spot to create a unique keepsake.
Christmas Trees and Lights
Choose from a wide range of artificial Christmas trees and a dazzling array of lights to adorn them. Bronner's offers expert advice on tree selection and even provides tree decorating demonstrations.
Nativity Sets
The nativity scene is an integral part of Christmas, and Bronner's offers an array of nativity sets in various styles and sizes. Whether you prefer traditional or modern interpretations, there's a nativity set to suit your taste.
Holiday Decor
From wreaths and garlands to stockings and tree skirts, Bronner's stocks everything you need to deck the halls in style. Explore different themes, colors, and designs to create the perfect holiday atmosphere in your home.
Collectibles
Bronner's features collectible lines like Department 56 villages, Nutcrackers and Christopher Radko ornaments, perfect for avid collectors.
Outdoor Decor
Don't forget to explore the outdoor displays and decorations available at Bronner's. They offer an extensive selection of lawn ornaments, inflatables and lights to transform your yard into a winter wonderland.
Christmas Apparel
You can even find festive clothing and accessories, including Christmas sweaters, hats and scarves.
What truly sets Bronner's apart is its immersive experience. The store's interior is adorned with thousands of twinkling lights, life-sized Santas and breathtaking holiday displays that evoke the spirit of Christmas. Throughout the year, Bronner's hosts events and demonstrations, such as ornament signings and tree decorating tips, to engage and delight visitors.
A trip to Bronner's Christmas Wonderland in Frankenmuth, Michigan, is a journey into the heart of Christmas joy and nostalgia. Whether you're seeking the perfect ornament to commemorate a special occasion or simply want to bask in the magic of the holiday season, Bronner's has something for everyone. Are you looking to pick up some holiday treasures at Bronner’s and stroll the streets of Frankenmuth?
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Shelly McLean
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This guide is part of our ongoing series on travel to Michigan.