Curator’s statement
As a fan of the long-running hit Broadway musical Wicked, I created this guide to bring my passion for all things Wicked together with the endless allure of London. This city is a place where magic feels alive, and no matter how often you visit, there's always a new experience waiting around the corner. Inspired by the musical's themes of magic, love, friendship and adventure, this guide offers something special for everyone — whether you're a theatre enthusiast, an explorer at heart or simply someone looking for a touch of enchantment on your travels.
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Where to stay in London, England
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Things to do in London, England
See a Show: Might I suggest "Wicked" at the Apollo Victoria Theatre?
Wicked-Themed Afternoon Tea at The Clermont: Indulge in themed treats inspired by Elphaba and Glinda.
Visit the Sky Garden: A lush indoor garden with panoramic views — perfect for photos and an overall "Emerald City" vibe.
Original Harry Potter Locations Guided Tour: Step into the magical world of Harry Potter with a guided visit to iconic filming locations, including Diagon Alley and Platform 9¾.
Shop at Borough Market: Immerse yourself in London's food culture with stalls offering everything from fresh produce to artisanal goodies.
Visit Daunt Books: A stunning Edwardian bookshop in Marylebone, perfect for finding travel-inspired reads or a copy of Wicked: The Life and Times of the Wicked Witch of the West.
Visit the Victoria and Albert Museum: Explore a treasure trove of art, design and performance, including theatrical costumes and exhibits that celebrate storytelling and creativity.
Small-Group Cotswolds Tour: Escape to the picturesque countryside for a day of quaint villages, rolling hills and an adventure filled with charm and tranquility.
London Walking Food Tour: Embark on a culinary adventure through London’s neighborhoods. Sample iconic dishes and discover the stories behind them — a perfect activity for food-loving friends.
Day trips:
Renting a car is ideal for exploring these magical locations at your own pace:
Norfolk Tulips:: Visit the sprawling fields where Wicked's dazzling tulip scenes were filmed. 2025 opening details will be available in April, so stay tuned for dates.
Dorset Coast: Marvel at the dramatic cliffs that provided the backdrop for "The Wizard and I" in the feature film. Perfect for seaside walks and postcard-worthy photos.
Places to eat & drink in London, England
Breakfast & brunch
Fallow: For innovative takes on breakfast classics.
Eggslut: Famous for their indulgent egg sandwiches.
Farm Girl: Instagram-worthy healthy brunch options.
Tea, coffee & snacks
The Ivy Chelsea Garden: For elegant tea service in a picturesque setting.
Swan: Located near the Globe Theatre, enjoy tea with Shakespearean charm.
Monmouth Coffee: A must-visit for caffeine lovers with several locations around the city.
Dinner
Akira Back: Upscale Japanese dining with a creative twist.
Lobos Meat & Tapas: A haven for meat lovers in the heart of Borough Market.
Aqua Shard: Dine with unmatched views of the London skyline.
Beer, wine & cocktails
Mr Fogg's Society of Exploration: Victorian-era explorer vibes.
Sugar Cane Bar: A tiki-themed paradise for tropical cocktails.
The Cocktail Trading Co. Shoreditch: Quirky and inventive drinks in a trendy space.
Gordon’s Wine Bar: London's oldest wine bar with candlelit, vaulted ceilings.
Brewdog SoHo: Perfect for craft beer fans.
Travel Advisor
Jessica Rodriguez
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For more inspiration and insider recommendations, visit our London page.