Legends and Wonders: An Escape to Marrakech

Marrakech is not just a destination, it’s a multi-sensory escape where every corner invites you to feel more deeply. Here's how to experience the city through your five senses:

1. Smell – Start your morning with the fragrance of orange blossoms and exotic plants as you stroll through the Jardin Majorelle, a lush botanical garden once owned by Yves Saint Laurent. Just next door, the Berber Museum offers a beautifully curated look into Morocco’s rich cultural heritage, adding context to the aromas and textures that surround you. For more hidden scents, wander into private riad courtyards, where jasmine, citrus trees and spices perfume the air.

2. Touch – Let your fingertips guide you through the souks of the Medina, where the textures are as varied as the colors. Run your hands over the thick, handwoven wool of Berber rugs at Ensemble Artisanal, or feel the fluid softness of silk and satin caftans at stylish boutiques like Norya Ayron or Au Fil d'Or. Stop by a leather workshop in the souq Cherifia to feel the supple quality of locally crafted babouches.

3. Taste – Savor the complexity of Moroccan cuisine, which is both comforting and rich in tradition. Try a fragrant lamb tajine with apricots, classic chicken with preserved lemon or couscous royal at Dar Yacout. For a rooftop experience, Nomad offers updated Moroccan dishes with sweeping views. And for something casual yet iconic, enjoy a spicy kefta sandwich or a bowl of harira soup at a food stall in Jemaa el-Fna, best accompanied by fresh mint tea.

4. See – Marrakech is a city bathed in color and light. From the ochre walls of the Medina to the intricate zellige tilework of the Bahia Palace, beauty is everywhere. Don’t miss the Ben Youssef Madrasa, a 14th-century Islamic college whose carved cedar and stucco details will leave you speechless. For breathtaking views, climb to a rooftop café at sunset and watch the Atlas Mountains blush pink in the distance.

5. Listen – As the day winds down, let the city’s soundtrack take over. The call to prayer echoes with emotion from nearby minarets, reminding you of Marrakech’s spiritual rhythm. In Jemaa el-Fna, the evening comes alive with the sounds of street performers, storytellers and Gnawa musicians, whose hypnotic rhythms and metal castanets create an unforgettable sonic experience. For a more curated night out, enjoy live music at Le Comptoir Darna, blending tradition with modern energy.

Marrakech is a celebration of the senses, a destination where every detail, from flavor to fabric to sound — tells a story. Let yourself be swept away.

• Farmers: Located in the Gueliz neighborhood, Farmers offers a refined dining experience with a focus on Moroccan cuisine. The restaurant is helmed by a talented chef, and it emphasizes fresh, locally sourced ingredients. The menu features classic Moroccan dishes with a modern twist, ensuring a flavorful and authentic experience. The setting is stylish, combining elegance with comfort, making it the perfect place for a memorable meal in Marrakech.

• La Famille: Empowered women run this charming and intimate restaurant and offer a warm, welcoming atmosphere. The focus is on seasonal, locally sourced ingredients, and the menu features a blend of French and Mediterranean-inspired dishes. It’s an ideal spot for a casual, family-style dining experience where you can enjoy comfort food made with care and passion. The inviting ambiance and friendly service make it a standout in Marrakech.

• Villa Aron: A beautifully designed restaurant that blends modern elegance with a touch of classic charm. The menu features Mediterranean-inspired cuisine, emphasizing fresh seafood and locally sourced produce. The setting is perfect for an intimate dinner or a special celebration, offering a sophisticated atmosphere that complements the fine dining experience.

• L'mida (on the rooftop): This rooftop restaurant offers stunning views of the city, providing a perfect backdrop for a memorable meal. The menu features a variety of Moroccan and international dishes, made with the freshest ingredients. Whether you're looking for light bites or a more substantial meal, L'mida has something for everyone. The relaxed yet elegant atmosphere is ideal for enjoying cocktails or a leisurely dinner while watching the sunset.

• A drink at Noujoum's bar: For a laid-back yet stylish evening, Noujoum’s bar is the perfect spot. With a carefully curated selection of wines and innovative cocktails, it’s a great place to unwind after a busy day. The chic interior creates a cozy and welcoming atmosphere, making it an ideal location to enjoy a drink with friends or simply enjoy the ambiance of the bar.